Soft2Bet is leading the adoption of interactive gaming and MEGA workshops and industry support programs at SBC Summit Lisbon 2025 to increase engagement and retention.

Soft2Bet is going to celebrate the ninth anniversary of Innovation at the SBC Summit Lisbon from 16 to 18 September, with gamification in the spotlight. The company is expected to showcase its iGaming platform, turnkey solutions and MEGA, a data-driven retention suite that helps maximize engagement for casino and sportsbook brands.

"One of the standouts will be the Soft2Bet-powered Gamification Academy, part of SBC's Tech Academies program." The academy will include keynotes and panels on strategies for player engagement and gamification, as well as personalization and pricing, that will empower operators with actionable insights that will drive retention and revenue growth.

Soft2Bet will also be running bookable MEGA workshops, comprising half-hour, one-on-one sessions to show how brands can gamify their offering, link mission to business outcomes and track performance using live reporting tools.

Soft2Bet will continue its participation in supporting the industry with its efforts in gamification while participating in SBC's flagship Legends Charity Game and the SBC First Pitch competition, which indicate the company's commitment to innovation and community engagement within the industry.

With nine nominations at the SBC Awards 2025, Soft2Bet further solidifies its position as a leader in gamification technology and iGaming solutions.