10 Best Leaders to Watch in Asia 2024
Cio Bulletin
Since its inception in 2013, aCommerce has transformed the e-commerce landscape across Southeast Asia. At the heart of their innovation is EcommerceIQ, a state-of-the-art platform and technology stack that has redefined how e-commerce is managed and executed. This proprietary software features advanced omnichannel management capabilities, making it a game-changer for brands seeking to thrive in the digital marketplace.
aCommerce stands as the leading end-to-end e-commerce enabler in the region, empowering brands to reach their e-commerce goals through a comprehensive suite of services. These include high-performance digital marketing, online store development and management, data and analytics, customer care, fulfillment, and delivery services. With over 700 dedicated staff spread across Southeast Asia, the aTeam ensures seamless integration between offline and online channels, driving global-leading clients to e-commerce success.
Their mission is bold and impactful. Having secured one of the largest Series A funding rounds in Southeast Asia, aCommerce is now recognized as the region’s largest and top-rated e-commerce service provider. They offer robust, localized e-commerce solutions tailored for global brands, including industry giants like L’Oréal Group, Adidas, Abbott, Unilever, and Nescafé.
Headquartered in Bangkok, aCommerce operates offices in key markets including Indonesia, Thailand, Malaysia, Singapore, and the Philippines. Their commitment to making e-commerce easy and effective for businesses has cemented their position as a leading force in the industry, continuing to drive innovation and success in the digital commerce space.
Optimizing Online Store Operations
Unleashing the full potential of an online store involves implementing data-driven strategies aimed at increasing conversions and enhancing customer lifetime value. The e-commerce ecosystem can be seamlessly improved to deliver a unified experience for customers, thanks to the collaborative efforts of aCommerce and Shopify Plus, two formidable players offering tailored D2C solutions for businesses in Southeast Asia.
Comprehensive Management Solutions for Your Store
Efficient Marketplace Operations: Embark on the D2C journey across Southeast Asia with confidence as a dedicated team manages online stores on leading marketplaces such as Lazada, Shopee, and Tokopedia. Continuous content updates and data-driven strategies optimize sales channels to generate excitement and drive higher conversion rates.
Streamlined Website Management: Expert management of all website aspects, including content updates, design adjustments, and daily maintenance, ensures optimal performance. Leveraging expertise in platforms like Shopify Plus and Adobe Commerce, online stores remain finely-tuned for peak efficiency.
Integrated Social Commerce Management: Effective engagement across various social commerce channels, including Facebook, Instagram, TikTok, and Line, is ensured with comprehensive social commerce store management solutions. Consistent brand engagement is maintained across platforms, fostering customer interaction.
Optimized Online Content Strategy: Branding is enriched through a suite of online store operations services encompassing online store management, website management, and SKU creation. Leveraging expertise optimizes online content, enhancing brand visibility and engagement.
Strategic Merchandising and Marketing: Data-driven professionals strategically merchandise and market products for maximum impact. Through curated content and strategic placement, businesses effectively connect with customers, driving conversions.
Actionable Insights through Business Intelligence: Business Intelligence tools provide actionable insights for informed decision-making and business growth. Reporting and analytics capabilities offer valuable insights that inform strategic decisions and enhance overall performance.
Effective Campaign and Promotion Strategies: Impactful campaign and promotion strategies are crafted to boost demand across various channels, including direct-to-consumer channels, marketplaces, and social commerce platforms. Expertise ensures promotional efforts yield tangible results and bolster brand presence online.
Unlocking E-commerce Marketing Potential
Delve deeper into understanding your customers' preferences, identify new target audiences based on browsing behaviors, and adapt strategies to elevate conversion rates. Are you struggling to keep pace with SEO demands? Let aCommerce take the lead. What sets aCommerce apart from other e-commerce enablers is its unwavering focus on client growth. Collaboratively, we strive to significantly improve search engine rankings for every client, ensuring enhanced visibility and market presence.
Certified Google Analytics Partner
In 2016, aCommerce achieved the esteemed status of being the second Google Analytics Certified Partner in Thailand. This recognition underscores our commitment to delivering comprehensive web analytics implementations, analysis services, and website testing and optimization solutions that meet Google's stringent standards.
Optimizing SEO Strategies
Achieving effective SEO requires a harmonious balance between On-Page and Off-Page optimization techniques. aCommerce is dedicated to providing holistic SEO solutions tailored to your growth objectives. Our approach prioritizes elevating search engine rankings for our clients, driving increased organic traffic and visibility.
Empowering SEM Initiatives
As a certified Google Premier Partner, aCommerce stands as the sole partner with complete coverage across Southeast Asia. We specialize in optimizing website performance by identifying the right keywords and crafting compelling content for your brand. With our team boasting qualifications in various Google products, including Google Ads, Google Analytics, and YouTube Ads, rest assured your SEM endeavors are in expert hands.
Elevating Customer Service Solutions
Meeting Customer Service Needs
At the core of aCommerce's operations lies a commitment to providing comprehensive customer service solutions, addressing inquiries spanning products, delivery, and payments. With a capacity to manage over 11,000 calls monthly, the dedicated team ensures seamless assistance to shoppers, fostering trust and satisfaction.
Inbound Call Excellence: aCommerce's inbound call solutions distinguish themselves through agents' proficiency in local languages, encompassing Bahasa, Thai, or Tagalog. Handling a substantial volume of calls each month, they prioritize delivering exceptional support to shoppers, aligning seamlessly with clients' brand values.
Tailored Representation: Through collaborative partnerships with each client, agents are strategically positioned to fully represent the brand, ensuring consistent and authentic interactions with customers.
Pursuing Business Opportunities: In addition to inbound services, aCommerce offers outbound call solutions to explore professional opportunities for businesses and maintain connections with existing customers. Experienced agents handle diverse calls, boasting a track record of delivering successful outcomes.
Top of Form
The Visionary Leader at the Helm of aCommerce
Phensiri Sathianvongnusar is the Group Chief Business Officer & Thailand Chief Executive Officer. Phensiri worked as Vice President of Operations at Zalora (Thailand), part of Rocket Internet GMBH, one of the world’s leading internet incubators and she was integral in helping start Zalora in 2011.