Progress often begins quietly. Somewhere in a lab, a startup garage, or a corporate R and D center, engineers are building something faster, smarter, and more transformative than what came before. Yet even the most groundbreaking technology needs a voice. It needs clarity. It needs connection. Without that bridge between innovation and understanding, even the most powerful ideas can go unnoticed.

Binary Pulse exists to build that bridge. At a time when innovation defines competitive advantage, the company has emerged as a trusted partner for technology brands determined not only to create change but to communicate it effectively. Its recognition for marketing excellence reflects more than creative capability. It represents a sustained commitment to helping technology companies translate complexity into clarity and vision into measurable growth.

A Mission Rooted in Belief

Binary Pulse was not formed by coincidence. It was built by professionals who genuinely believe technology improves the human condition. Their optimism is grounded in the conviction that someone, somewhere, is always developing something better, safer, cleaner, or more efficient. Technology fuels discovery, invention, and progress. Binary Pulse sees its role as amplifying that progress.

The firm positions itself as a content marketing partner dedicated exclusively to technology companies. That specialization is intentional. By focusing on tech, the team brings deep industry understanding, allowing them to move quickly, ask the right questions, and create messaging that resonates with highly informed audiences.

The company’s name reflects its philosophy. Every digital product, no matter how complex, ultimately traces back to binary code. In the same way, Binary Pulse believes every intricate technology can be distilled into a clear, human centered story. As the company puts it, “We translate features into benefits and complexity into simplicity so innovation can be understood and embraced.”

Creative Assets with Technical Depth

Binary Pulse offers a comprehensive suite of content services tailored to the needs of modern technology companies. Its video production capabilities range from brand films and explainer videos to case studies, animation, live capture, and even immersive formats such as VR. Each production balances technical accuracy with storytelling clarity.

Long form assets such as ebooks and white papers dive beneath the surface, addressing complex features and technical architectures while maintaining accessibility. Infographics transform abstract data into intuitive visuals. Presentations are crafted to educate stakeholders in boardrooms and conference halls alike.

Podcast production and episodic audio content provide brands with consistent thought leadership platforms. Meanwhile, copywriting and brand messaging services sharpen corporate narratives, ensuring product positioning remains benefit driven rather than feature heavy.

Digital experiences also fall within Binary Pulse’s capabilities. From website design and development to landing pages and email marketing systems, the firm integrates user experience design with strategic messaging to ensure seamless engagement across platforms.

What distinguishes Binary Pulse is not merely the breadth of its offerings, but the intentional alignment of every creative output with business strategy.

Empowering Every Business Function

Binary Pulse recognizes that content is no longer confined to marketing departments. Across organizations, teams rely on compelling communication to achieve their goals.

For sales and marketing teams, the firm fuels demand generation efforts with targeted content, editorial planning, and inbound campaign support. It builds tools and playbooks that help sales professionals articulate value clearly and consistently.

In training environments, Binary Pulse develops instructional materials that enhance employee and customer education. Software demonstrations, installation guides, webinar presentations, and eLearning modules reduce support costs while strengthening retention and loyalty.

Human resources and recruiting departments benefit from culture videos, internal communications, and employer branding campaigns that attract and retain top talent. Clear storytelling helps future hires understand company values and expectations before they even apply.

Investor relations teams also turn to Binary Pulse for investor pitch decks, proof of concept videos, product visualizations, and annual reporting materials. By translating technical and financial complexity into compelling narratives, the firm strengthens transparency and stakeholder confidence.

This cross functional impact highlights the company’s broader contribution to innovation ecosystems. By ensuring consistent, intelligent communication across departments, Binary Pulse helps organizations operate more cohesively and strategically.

Innovation in Marketing Execution

What sets Binary Pulse apart in a crowded marketplace is its commitment to being insightful, ingenious, and invaluable. Decades of combined marketing experience across numerous industries allow the team to provide immediate, relevant counsel. Continuous learning ensures creative approaches remain fresh and adaptive. Reliable communication and disciplined project management anchor every client relationship.

Rather than chasing trends, the company refines processes that balance creativity with operational excellence. It understands that innovation in marketing is not only about bold ideas but also about disciplined execution.

This philosophy has positioned Binary Pulse as a valued partner to some of the world’s leading technology brands. Its work demonstrates that when content is built with purpose, it does more than inform. It inspires action, accelerates adoption, and drives sustainable growth.

The Path Ahead

Binary Pulse stands at the intersection of technology and storytelling, where innovation meets understanding. By clarifying complex ideas and crafting purposeful content strategies, the firm empowers technology companies to communicate their value with confidence and precision.

Its impact extends beyond marketing campaigns. It strengthens sales performance, enhances training effectiveness, attracts top talent, and builds investor trust. Most importantly, it ensures that transformative technologies do not remain hidden behind technical jargon but are presented in ways that resonate with real people.

In an innovation driven economy, communication is a competitive advantage. Binary Pulse has proven that when technology companies find the right voice, they do more than sell products. They advance progress itself.

Drew Mehl | Creative Director

Drew Mehl has nearly 30 years of experience in the ad agency business. A copywriter by trade, Drew cut his teeth in a number of Phoenix-area B2B agencies. Through this experience, he came to realize that B2B marketers and, most notably, technology companies, were starved for creative that values audience benefits over product features. This simple principle, combined with his inherent fascination with gadgets (and more than a little science fiction), soon pointed Drew toward working exclusively with tech clients.

In 1996, Drew joined Hurt/Scott Technology Marketing—the progenitor of Binary Pulse—as Creative Director. He helped institute an approach to design that prioritizes relevant messaging, engaging creative, and exceptional customer service. In 1998, Drew became a Principal with Tim Howell and re-launched the agency as Binary Pulse Technology Marketing. Since that time, Binary Pulse has become one of the preeminent marketing firms serving technology brands large and small—across the nation and around the globe.

Drew graduated from the University of Arizona with a Bachelor of Science degree in Marketing. He currently resides in Scottsdale, Arizona.

“Our role is to serve as technology translators, creating and sharing purpose-built content that broadcasts the promise of what is available and the boundless opportunity that is yet to come.”