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January Monthly Edition-2026

CIO Bulletin

StreetLight, transportation analysis platform
Personify Health: Shaping Smarter Standard of Workplace Wellbeing through Personalization, Proof, and Performance at the Core

Workplace wellbeing has decisively moved from a sideline HR initiative to a business imperative, and organizations are now looking for solutions that can deliver on human and financial outcomes. Personify Health has emerged as a clear leader in this shift by transforming wellbeing from an aspirational concept into a measurable, scalable, and personalized reality. Its approach is very much based on the innovation mindset that is recognized in top Health & Wellness Innovation Awards because it is based on outcomes, not optics.

A Personalized Platform Built for Real-World Complexity

Personify Health positions itself as the world's first and only fully personalized health platform that has been designed to meet people where they are. Rather than scattering wellbeing among disconnected tools, the company offers cohesive ecosystems that can consolidate wellbeing, care navigation, conditions management, advantages, and analytics in a coherent and straightforward experience. This consolidation has the advantage for employees of reduced friction and for employers of reduced administration, which ensures a higher adoption and richer, more sustained engagement.

At the heart of the platform is the denial of the generic wellness programs. Every employee gets a personalized experience based on behavioral science, clinical research, and insights provided by artificial intelligence. This personalization at scale means that organizations can respond to a range of different health needs, from preventive wellbeing to chronic condition support, without other healthcare having reduced impact.

Engagement Designed With Science, Not Assumptions

Sustained engagement is the biggest challenge of corporate wellness. Personify Health solves this issue by using behavior change models that are backed by science, gamification, social connection, and timely nudges that encourage users to engage in healthy behavior without overwhelming them. The result is not the participation of short-term waves, but it is the formation of the habit in the long term.

Data collected from deployments highlights this aspect: most users report having positive daily habit development, positive changes observed in clinical evaluation and meaningful lifestyle changes. With sustained rates of engagement towards 50 percent, the platform is an example that wellbeing programs do not have to be boring or focused on a list of compliance checks but can be human behavior focused.

Turning Wellbeing into ROI

What makes Personify Health different in the context of innovation awards is that it helps focus wellbeing onto end results that have demonstrable return-of-investment. Employers get access to anonymized in-depth analytics that link participation to outcomes such as reduced health risks, lower prescription costs, better sleep, and less absenteeism.

On average, organizations realize healthcare savings of around $800 per active participant, as well as a decrease in high-risk markers such as BMI and cholesterol. For leadership teams, it means thinking differently about wellbeing data to make wellbeing into an investment that yields value instead of being a discretionary cost.

Configurable Solutions for Organizations of Every Size

From small teams to large, international businesses, Personify Health has modular solutions to scale to the organizational requirements. Short-term programs that act on demanding challenges provide rapid engagement and year-round wellbeing, and complete wellbeing configurations can be deeply integrated, enterprise-grade health ecosystems.

Larger organizations get the benefits of advanced reporting, single sign-on benefits integration, care advocacy, and access to a curated partner marketplace of over 70 science-backed health solutions. This flexibility means wellbeing strategies are kept in step with the number of the workforce, geographic spread, and the level of maturity.

Human Expertise Enhanced By Intelligent Technology

While AI plays a key role through Personify Health's intelligence engine, the AI platform in no way replaces human care. Certified health coaches, clinical advocates, and multidisciplinary care teams offer individualized and compassionate support throughout journeys of wellbeing, from helping people with stress to chronic disease prevention.

This hybrid model has a consistent impact of delivering stronger outcomes. Members who are supported by human coaches are much more likely to see improvements in stress levels and maintain long-term behavior change, making it even more of a value to combine technology with human connection.

Supporting Healthier People and Healthier Businesses

Personify Health's impact is far-reaching in more than the individual realities. Organizations that have adopted the platform report better cultures and improved retention along with stronger employer branding. Nearly seven in 10 employees report that their company is truly concerned about their wellbeing with support from Personify Health, an increasingly important differentiator in competitive talent markets.

By making healthcare easier to navigate and more transparent in cost and ensuring care pathways are managed in advance, the platform helps employees make informed decisions when it comes to their health while saving employers from unnecessary costs.

A Benchmark for Wellbeing Innovation

As the global dialogue about health at work continues to evolve, Personify Health is a great example of what modern wellbeing innovation should accomplish: personally relevant, measurable and strategically valuable. Its success in incorporating its prevention, care, analytics, and engagement into one personalized experience makes the company a standout to organizations striving to be recognized for excellence in health and wellness innovation.

In redefining how healthy happens at work, Personify Health is not only maintaining better lives, but it is also creating a more resilient, productive and human-centered future of work.

About the Leader

Pete McCabe, CEO of Personify Health, has had a strong multi-industry career, and his work in healthcare has instilled in him the importance of delivering exceptional client and member experiences. He was most recently the CEO of Datavant, a health data platform company, and steered the company through its merger with Ciox. Pete is a 25-year veteran of GE with leadership positions across multiple business units, including 12 years with GE Healthcare.

“We're the first and only personalized health Platform Company to bring health, wellbeing, and navigation solutions together. Helping businesses like yours optimize investments in their members while empowering people to meaningfully engage with their health.”

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