Meta has introduced Threads feed ads to its Marketing API which offers brands and agencies more new marketing and advertising opportunities.

Meta has introduced Threads feed ads to its Marketing API which helps marketers and advertisers use this fast-growing platform more effectively. The update gives agencies and brands the ability to handle their Threads ads through external platforms, making it easier to run campaigns in Meta’s ad ecosystem.

Users will see threads ads within their news feeds and this format helps with reaching, driving visits and securing conversions on websites. Still, advertisers have to connect their Threads profile on Instagram and Threads ads are limited to being run with Instagram Feed ads in the ‘Feeds’ group.

Only single photo ads with set aspect ratios are permitted now on Threads, even though third-party moderation is still missing. These issues aside, the fact that the platform has 350 million users and most people follow at least one business shows it can be a key place for marketing and advertising.

Meta’s decision to include Threads in its broader marketing network means it now offers a worthwhile destination for advertisers. With this action, advertisers who look for new ways of starting brand conversations can readily find opportunities.

This new Marketing API from Meta helps them solidify their role in digital marketing by making it easier for brands and agencies to engage with audiences on several Meta platforms. Threads is on its way to making a big difference in how marketing and advertising operate in the future.