New York Mobile is launched in 2025 at the US Open, which offers fans personal mobile numbers and highlights tennis champions.

The New York Mobile, the first provider of the wireless plan in the country where the customers could create their personalized phone numbers, debuted at the 2025 US Open Tennis Championships in a very striking way. The sponsorship showcased six top athletes in men's and ladies' singles and doubles, which made the mobile label center stage in one of the largest sporting arenas in the world.

The first-round game of Aleksandar Vukic attracted more than 5.3 million audience members, whereas a game between Anna Blinkova and world No. 5 Jessica Pegula attracted 9.7 million viewers. Timea Babos, Tomas Martin Etcheverry, Ekaterina Alexandrova and Veronika Kudermetova were together visiting strength and leadership and making mobile engagement central as NY Mobile stormed with their sponsors.

New York Mobile was not just any sporting event but a platform used to show that its mission is to enable people to own mobile numbers representing the kind of individuality and creativity. Fans identified sharply with the brand and watched millions of top-notch tennis matches as they were connected to the mobile service.

According to Gio Perone, principal and co-founder of NY Mobile, "Every one of our athletes had their own story on court, namely resilience, passion, and individuality. That is what we mean by New York Mobile."

In the future, New York Mobile will build on its mobile platform as a way of reaching athletes and fans, celebrating personalization and individuality on and off the court. The sponsorship of the 2025 US Open has set a high standard of technology, creativity, and engagement in mobile marketing in sports.