The partnership between Addressable and Sevio develops Web3 AdTech by providing AI-powered campaign advertising for the targeted delivery of programs to crypto-related websites.

Addressable announced its business partnership with Sevio to offer superior Web3 advertising programmatic display advertisements on prominent crypto websites. The joint venture aims to bring transformative change to crypto-business digital marketing by developing marketing strategies that target specific wallets.

The combination between Seviopremium's advertising networks together with Addressable's artificial intelligence delivers advertisers opportunities to target users demonstrating crypto interests on Blockchain.com Etherscan Solscan and DexTools platforms. The Audience Builder functionality from Addressable permits users to identify wallet owners who engage with content thus they can direct their marketing initiatives toward serious interactions as opposed to standard exposure.

Web3 advertising faces vital obstacles according to Tomer Shlomo who is both Co-founder and CTO at Addressable through the combination of fragmented audience parameters and absent attribution standards. The executives explained how Sevio's vast advertising network and Addressable's AI attribution system create a partnership that connects speakers to more actionable data about user actions and campaign metrics.

The combination of Web2-Web3 attribution gives advertisers the ability to optimize their funds with CPW metrics which drives efficient and performance-oriented advertising campaigns. Web3 marketing receives transformative power from AdTech through the partnership which enables both data-driven scalability and spreads effective blockchain ecosystem advertising.