FullThrottle.ai is an AdTech platform that allows SMBs to plan their campaigns with AI, activate omnichannels and see results in real-time without any tricky tools or cookies.

FullThrottle Technologies, LLC, has introduced an upgraded version of their fullthrottle.ai(r) platform, with the goal of enabling and strengthening the AdTech ecosystem for SMB organizations.

The platform includes campaign planning, all-channel activation and real-time measurement in a self-serve format. Developed to solve the issue of AdTech fragmentation, it removes the requirement for having multiple disconnected tools and outside technical expertise.

Industry news cites inefficiencies within current AdTech strategies, including several regional brands jumping between eight or more AdTech platforms and losing their cookies to decline, as well as losing data quality to AdTech data loss. FullThrottle's solution addresses these problems using first-party data, AI-based campaign planning and result-based measurement.

Some of its key features include identity graphs that don't use cookies, coverage of over 120 million households in the U.S., and SafeMatch(r) attribution to better track return on investment. With more than 85% audience match rates and closed-loop measurement, the platform directly contributes to revenue.

"Mid-market brands deserve enterprise-grade AdTech with no complexity," stated Amol Waishampayan, Co-Founder & Chief Product Officer. "Our platform brings transparency, efficiency and results."

By enabling SMBs to have less complicated tools, FullThrottle is making a name as a disruptive company in the changing AdTech world.