madSense Unveils AI Ecosystem for AdTech Transparency

madSense uses AI-powered AdTech products to decrease advertising waste and increase marketing success.

madSense has officially launched its new AI-driven ecosystem, madInsights and madBuys, aiming to tackle long-standing inefficiencies in the AdTech market. It uses special Optimized Language Models (OLMs) to give a clear view of the entire marketing process, helping to fix the $26.8 billion wasted on ads in automated markets.

The company explains its ecosystem as a transparent and explainable alternative to try scale-based AdTech systems. Initial madBuys and madInsights campaigns have already produced 4x interaction and up to half a cut in advertising expenditure among international brands in the fields of pharma, fintech, and CPG.

The madSense OLM is the central point in the ecosystem that will combine all signals, spends, and decisions into a single smart interface that will enable CMOs to gain rationality and responsibility in real time. Every decision made on the platform contributes to its learning process, improving both the accuracy of predictions and the model's performance.

Black-box AI, IP risks, and new walled gardens are increasingly becoming concerns, so madSense is set to reinvent AdTech transparency with its next-generation DSP, madBuys.

To enable brands to avoid the blind spots during their activation, madInsights supplements market intelligence, sentiment monitoring, and competitive indicators. Together, the twin products should provide full traceability and visibility of regional operations.

The foundational team has a history of working with OpenAI, Havas, Microsoft, and PwC and is highly knowledgeable in the area in which the platform is being developed to be accurate, compliant, and provide the next generation of AdTech performance.