Utiq passes over 55 million consent passes, breaking new AdTech standards of privacy-first, Telco-powered digital advertising infrastructure in Europe.

Utiq, a European AdTech business, has revealed two new milestones, which strengthen its status as a privacy-first innovator in digital advertising. The company has also passed the 55 million mark in unique consent passes barely two years after its inception, representing more than one-third of mobile users in its markets.

A consent pass is linked to a verified, opt-in user, which makes it possible to do deterministic targeting, fraud mitigation, and cross-platform measurement without third-party cookies or fingerprinting, which are fundamental problems in the AdTech industry.

Utiq has recently added 26 Telco partners in Germany, Austria, France and Spain to its infrastructure. This sets Utiq apart as the first AdTech solution that solely relies on telecom-grade identity systems, ensuring unparalleled signal continuity and addressability.

With the data privacy laws getting stricter in Europe, the approach by Utiq offers a long-term and ethically sound alternative to the traditional tracking techniques. Its privacy-first system is transforming the AdTech industry by following user expectations and regulatory practices.

According to CEO Marc Bresseel, “Utiq was created with consent, privacy and measurement in mind. The fact that we have grown is a testament to the fact that the market is ready to have trusted AdTech.”