Yango Ads discloses the AdTech that combines classic and digital approaches, promoting the development of smarter marketing and retail media in 2025.

There is a growing discussion about a shift in the role of AdTech in 2025, which the Points of Growth podcast created by Yango Ads has highlighted recently, mentioning AdTechduring the discussion as one of the most effective ways to transform marketing insights. The current AdTech has enabled the entire advertising channel, from purchasing ad space with DSPs to monitoring the effectiveness of mobile measurement partners (MMPs).

Kennedy explains how machine learning and AI can now iterate novel creative content and streamline the performance of campaigns fast. The rise of retail media opens up spaces to place an ad in the e-commerce and grocery apps journeys as AdTech transforms conventional advertising, rendering such forms as TV and billboards measurable and interactive.

UAE retailers, including those who have been in operation for more than 50 years, are resorting to digital ecosystems with the directions of Yango Ads. Breaking the code of first-party data, these companies are becoming flexible to adopt modern AdTech instruments that combine classic strengths with super-accurate targeting.

The sustainability of AdTech, Kennedy postulates, is in the roots of the marketing issues that could be addressed and that could be applied to businesses of any size. The podcast confirms that new methods of strategy now combine both the old and new technology in terms of reaching and converting them.

This change is the beginning of a new age in which not only is AdTech a backend machine but also a frontal driver of brand development.