Home Services & Solutions Gamification High Roller Gets Into Partners...
Gamification
CIO Bulletin
17 January, 2025
High Roller teams up with iConvert to optimize the gamification of bettors, increasing engagement, retention, and market hold as High Roller competes in the saturated Gaming industry.
High Roller Technologies has teamed up with iConvert for the purpose of optimizing players’ lifetime value through best in class engagement and monetization features. From furthering campaigns which started in late 2024, the partnership lets High Roller add in iConvert’s gamification elements such as overlays and behavioral targeting for an improved user engagement and conversion.
iConvert’s CEO Ashley Wood also commended the partnership by revealing that the partnership would help make High Roller louder. During the launch, High Roller’s CMO Sven Kaltenegger said that gamification was key in enhancing player engagement and loyalty because of the stiff competition. This is complementary to High Roller’s continuous innovation, such as its latest addition of Kristofer Muscat, COO earlier in the current month for the machine learning of this concept with aims to enhance player experience and enhance major operations.
The continued incorporation of gamification into the future of iGaming remains evident as High Roller enters a new partnership with iConvert to move forward with enhanced growth and customer delight.