Besides gamification and AI the iFIT platform provides customized fitness solutions and competition features for members who use the platform more often and stay active longer.

Under the direction of its new subscription chief officer Jeremy McCarty the connected fitness platform iFIT is enhancing its growth by reaching over 6 million members. The gamification strategy of iFIT leads to its partnership with Ergatta for delivering virtual racing to users of NordicTrack and ProForm treadmills and rowers. The new feature provides members with three different racing options: self, other members or trainers from iFIT thus increasing both engagement and interactivity in their fitness platform.

The use of gamification successfully activates members to participate more while users report better engagement levels. iFIT implemented its AI Coach system which personalizes workouts and delivers daily plan updates for fitness goal tracking assistance. Initial results demonstrate higher workout completion through AI Coach since users who use it complete their workouts 2.4 times more often.

The company plans strategic development through its enhanced content collection and immersive Mount Everest and Costa Rica settings in addition to game-oriented workout methods. The company uses its new innovations to modify digital fitness by creating dynamic workouts that customize to every user experience.

iFIT sets forth an unambiguous direction to provide its users with a first-class wellness platform using AI and gamification to foster activity participation and wellness attainment.