SYNOT Games Elevates Player Retention through Gamification Innovation

With the new gamification elements added to its PEAK platform, SYNOT Games enhances the ability to engage and secure its players on a long-lasting basis.

SYNOT Games is transforming player retention through its growing gamification platform, PEAK, which has been growing in popularity in several markets. The company announced new opportunities in its player engagement and acquisition kit to improve the interaction of the user and flexibility of the operator regarding iGaming.

As the Product Operations Manager of SYNOT, Ronald Zaumanis, points out, PEAK operators have reported a 30 percent increase in bets and a 40 percent increase in visits to the operator. The recent improvements of the platform add dynamic challenges, loyalty integrations, and game devices based on gamification, designed to be used in table games such as blackjack and roulette.

PEAK helps in streamlining the campaign creation process by coalescing real-time analytics, customizable visualizations, and back-office management, which provides powerful engagement solutions. Its scalable gamification platform gives casinos the ability to personalize promotions to target cohorts, which enhances the acquisition and retention rates.

As SYNOT keeps broadening its technological presence, the firm will reposition PEAK as a full gamification ecosystem, the one that will combine entertainment, personalization, and performance for the world's global operators of the gaming industry.