Retail today is more than transactions; it’s a symphony of behaviors, choices, and opportunities waiting to be understood. In a landscape where customer expectations evolve at lightning speed, businesses can no longer rely on intuition alone. They need precise, actionable insights to anticipate shopper needs, optimize operations, and elevate experiences. This is where 84.51° steps in—a company turning raw retail data into powerful intelligence and redefining the standards for procurement analytics in 2024.

At its core, 84.51° is a retail data science, insights, and media company that thrives on curiosity, innovation, and fearless experimentation. The organization partners with some of the largest retailers, consumer packaged goods companies, agencies, and publishers, helping them design customer journeys that are not only personalized but remarkably valuable. With a mission anchored in actionable insights, the company bridges the gap between data complexity and decision-making clarity.

Harnessing the Power of Limitless Minds

84.51°’s strength lies in its people—open-minded explorers who fall in love with problems and tackle them with creativity and rigor. The company’s culture nurtures intellectual growth, fosters collaboration, and encourages every individual to push beyond conventional limits. Employees are seen not just as data experts but as teachers, innovators, and problem-solvers, ensuring that every solution is crafted with care and precision. This culture of curiosity drives the company’s ability to transform massive datasets into strategic advantages for its clients.

Leveraging Relentless Solutions that Deliver Procurement Success

84.51° doesn’t just analyze data—it transforms it into results. The company is committed to delivering outcomes that matter, from driving sales to optimizing marketing campaigns and enhancing customer engagement. When obstacles arise, the team confronts them head-on, turning challenges into opportunities. This relentless drive ensures that client strategies are not only ambitious but achievable, creating tangible value across the retail ecosystem.

84.51° Insights: At the heart of 84.51°’s offerings is its suite of insights solutions, designed to illuminate the shopper’s path to purchase. Leveraging over 35 petabytes of first-party data from more than 62 million U.S. households, the company empowers clients with unparalleled customer intelligence. By blending shopper science with advanced analytics, 84.51° helps businesses understand consumer behavior, uncover growth opportunities, and implement strategies that drive measurable value.

84.51° Stratum: Stratum is the company’s flagship analytics platform, transforming how retail decisions are made. By combining detailed customer behavior insights with performance metrics across in-store and online channels, Stratum enables clients to act on insights with speed and precision. Merchandisers, marketers, and e-commerce teams can leverage Stratum to understand household-level behavior, access comprehensive category data, and track trends in near real-time. With years of historical data and visibility into billions of transactions, Stratum empowers organizations to make strategic, evidence-based decisions that resonate with customers.

84.51° Collaborative Cloud: The Collaborative Cloud is a revolutionary platform that puts first-party retail data into the hands of data science teams in an intuitive, privacy-compliant environment. With access to granular transaction-level information for millions of households, teams can execute sophisticated analyses, develop predictive models, and uncover insights that drive competitive advantage. The platform ensures that organizations can respond rapidly to market changes, innovate with confidence, and embed data science at the heart of their business strategy.

84.51° In-Queries: In-Queries is a self-serve research tool that bridges the gap between intent and action. By leveraging first-party behavioral data, it allows clients to reach verified purchasers quickly and efficiently. Users can design surveys, conduct research, and gather actionable insights on demand, without the delays of traditional methods. This democratization of consumer intelligence ensures that teams at every level can make informed decisions, reduce guesswork, and optimize procurement strategies based on real, timely data.

The 2024 Edge in Procurement Analytics

84.51° represents a new paradigm for procurement analytics in 2025, where data is not just collected but transformed into strategic foresight. Its combination of deep retail expertise, advanced analytics, and a human-centric approach ensures that businesses can act decisively, mitigate risk, and enhance value at every touchpoint. By translating complex datasets into actionable strategies, 84.51° empowers organizations to move from reactive decision-making to proactive, customer-driven growth.

The company’s approach goes beyond numbers. It is a philosophy that integrates human intuition, ethical responsibility, and relentless innovation. Clients are not simply purchasing a service—they are entering a partnership with a team that values curiosity, courage, and measurable impact above all else.

Shaping the Future of Retail Intelligence

84.51°’s ability to blend science, creativity, and real-world understanding positions it at the forefront of procurement analytics solutions. The company’s ethos—limitless minds, fearless hearts, and relentless delivery—is not just a tagline; it is the guiding principle behind every client success story, every innovative solution, and every step toward a more intelligent, connected retail landscape.

Milen Mahadevan | President

Milen Mahadevan is accountable for 84.51's vision, strategy and leadership of the business to deliver outsize impact and returns for The Kroger Company, its consumer-packaged-goods partners and other 84.51° customers.

"84.51° has and always will be about helping people. Whether it be our customers, our partners, supporting the communities we work in or developing our business for the people who work here; we do what we do because our purpose is about helping people, making lives easier."