Dobies Health Marketing has been revolutionizing healthcare marketing for over three decades. Since their first client wowed them in 1992, they’ve been committed to making healthcare organizations of all sizes and types healthier. Their unique approach combines strategic marketing with creative communication, delivering powerful results that improve the health and success of their clients' brands.

Dobies Health Marketing aims to create healthier brands throughout the healthcare industry. They combine strategic marketing and creative communication to create healthier brands. Dobies Health Marketing works every day to make a difference in how people think about health. Their success is measured by how well their strategies, words, and designs inspire better, more informed health decisions, contributing to improved care and quality of life for patients.

How Dobies Works: The 1-2-3 Process

Navigating the complexities of healthcare marketing isn’t easy, but Dobies Health Marketing makes it look effortless. They listen, probe, and challenge when necessary, engaging at a deeper level to ensure their clients succeed. Their Discover-Connect-Promote approach ensures everything comes together seamlessly, delivering a solid return on marketing investment.

Discover: They start by thoroughly understanding the client’s needs, goals, and challenges.

Connect: They then develop strategic connections between the client's brand and their target audience.

Promote: Finally, they create and implement promotional strategies that drive measurable results.

Dobies Health Marketing connects strategic thinking with creative communications to help their clients succeed. Their creative work is a testament to their ability to produce engaging, effective marketing solutions tailored to the healthcare industry. Social purpose is integral to Dobies Health Marketing. They are committed to creating healthier communities and fostering a cause-driven culture through their Give-Join-Care approach:

Give: Each year, Dobies donates a portion of their income to local causes that promote better health.

Join: As a team, they inspire healthy choices and address childhood obesity in their community, one apple at a time.

Care: Individually, each team member volunteers one hour per month for causes and events that contribute to healthier communities in Kansas City.

Dobies Health Marketing stands out for its dedication to improving both their clients' brands and their local communities, making them a trusted partner in the healthcare industry.

Comprehensive Healthcare Marketing Services

Dobies Health Marketing delivers effective marketing, branding, and communication strategies across the healthcare spectrum. By understanding each client's business goals, competitive landscape, and consumer interests, they uncover new market opportunities, redefine value propositions, and pave the way for success in today’s transforming industry.

Creative Services for Healthcare Companies

Dobies Health Marketing excels in storytelling and creative expertise, helping clients share captivating stories. They create targeted and integrated advertising campaigns that make meaningful connections from concept to completion. Their network of healthcare marketing strategists, writers, designers, photographers, videographers, and media buyers work together to bring brands to life.

• Television and Video: Crafting engaging visual content for a wide audience.
• Radio and Direct Mail: Reaching listeners and readers with impactful messages.
• Print and Outdoor: Designing compelling ads for magazines, billboards, and more.
• Digital and Social Media: Leveraging online platforms to connect with audiences.
• Email and Mobile Marketing: Directly engaging consumers on their devices.

Every campaign includes segmentation and targeted media buying to ensure the message aligns with the core purpose and brand.

Content Marketing for Healthcare Companies

Dobies Health Marketing transforms captivating information and ideas into compelling content. Their storytelling expertise helps establish and grow healthcare brands, turning potential customers into loyal ones.

• Videos and Podcasts: Creating engaging audio-visual content.
• Blogs and Digital Communications: Sharing valuable information online.
• Case Studies and White Papers: Providing in-depth insights and research.
• Voice-of-the-Customer Snapshots and Quality Reports: Highlighting customer experiences and quality metrics.

Their deep industry knowledge enables them to create content that appeals to the audience’s interests, building awareness, thought leadership, volume, sales, and market share.

Data-Driven Expertise

Data is the driving force behind Dobies Health Marketing's success. Their team, including certified health data analysts, healthcare strategists, and digital marketing experts, provides comprehensive data capture and analytics.

• Data Analytics: Preparing dashboards for tracking web traffic, digital campaigns, social media, and more.
• Market Share Analysis: Defining the competitive landscape and positioning clients effectively.
• Survey Development and Analysis: Conducting market and preference surveys to inform target group segmentation.

They integrate and analyze data, providing observations and recommendations to improve key drivers and strategic planning.

Public Relations for Healthcare Companies

In the evolving healthcare market, managing communications is essential to brand success. Dobies Health Marketing infuses strategy into every public relations project, aligning communications with brand and business goals.

• Press Releases and PR Campaigns: Spreading the word through various media channels.
• Talking Points: Preparing teams for media inquiries and building thought leadership.
• Media Relations: Building strong, lasting relationships with media contacts.

Dobies ensure that every communication effort is quick, nimble, and effective, enhancing brand presence and protecting reputations. Dobies Health Marketing is dedicated to making healthcare organizations healthier. With over 30 years of experience, they combine strategic marketing with creative communication to deliver powerful results. Their comprehensive services, from creative campaigns to data-driven insights and public relations, make them a trusted partner in the healthcare industry.

Carol Dobies, MBA | Founder & Chief Executive Officer

“In the fast-paced landscape of healthcare, our mission is clear: to create healthier brands, which inspire better decisions and improve lives.”