In an ever-shifting and changing digital landscape, businesses need more than just traditional marketing—they need a strategic partner that drives progress. Impression Digital stands as an example of innovation in the marketing and advertising industry, empowering brands to redefine digital presence. What started as a small team of forward-thinking developers and marketers in Nottingham has now evolved into a powerhouse agency with over 120 professionals. With a strong presence in London, Manchester, and New York, the company has earned a reputation for crafting performance-driven strategies that deliver unparalleled results.

Impression Digital thrives on the philosophy that marketing is not just about visibility but about meaningful impact. By leveraging data, technology, and creativity, the agency has positioned itself as the trusted partner for brands seeking measurable success. Whether working with industry challengers or market leaders, Impression Digital remains committed to delivering excellence through tailored strategies, innovative tools, and an unyielding drive for progress.

Beyond Conventional Thinking: The Art of Performance Marketing

The world of digital marketing is often cluttered with generic solutions, but Impression Digital takes a different approach—one rooted in experimentation, insight, and technology. The agency’s Evidence into Action methodology ensures that every strategy is backed by data, refined through testing, and optimized for peak performance.

By integrating UX, CRO, CRM, and behavioral science, Impression Digital crafts seamless, full-funnel marketing experiences that drive engagement and conversions. Through proprietary tools like Alexis and Velocity, the company empowers brands to challenge conventional marketing norms, break through industry noise, and connect with their audiences in more meaningful ways.

As a firm believer in continuous innovation, Impression Digital doesn’t just follow trends—it sets them. With a team of creative problem-solvers, the agency is relentless in pushing boundaries, ensuring that clients stay ahead of their competition.

Unlocking Growth through Cutting-Edge Digital Marketing Services

Impression Digital understands that every business is unique, requiring tailored strategies rather than one-size-fits-all solutions. The agency offers a comprehensive suite of digital marketing services designed to accelerate business growth and maximize return on investment.

SEO: Success in the digital world begins with visibility, and Impression Digital’s SEO strategies are designed to position brands at the forefront of search engine results. Through high-quality content creation, technical SEO enhancements, and authoritative link-building, the agency ensures that businesses attract the right audience organically. By combining in-depth keyword research, on-page optimization, and off-site credibility building, Impression Digital crafts SEO campaigns that drive sustainable growth and brand authority.

Content Marketing: In a digital ecosystem where content is king, Impression Digital harnesses the power of content marketing to engage audiences and drive meaningful interactions. Whether it’s a complex B2B solution or an exciting consumer product, the agency’s strategists, designers, and developers work together to create compelling narratives that educate, inspire, and convert. By seamlessly integrating storytelling with data-driven insights, Impression Digital ensures that brands not only attract visitors but also nurture them into loyal customers.

Paid Advertising: With the digital advertising landscape becoming increasingly competitive, Impression Digital employs paid media strategies that maximize reach and return on investment. As a Google Partner and Bing-accredited agency, the company executes precision-targeted campaigns across search engines, social media, and premium networks. Whether through PPC, display ads, or social media promotions, Impression Digital ensures that every advertising dollar is spent efficiently, delivering high-impact results.

Digital PR: Having a great product or service isn’t enough—brands need to be seen and heard. Impression Digital’s Digital PR services ensure that businesses gain credibility and visibility in front of their target audiences. By securing high-value media placements, influencer collaborations, and industry mentions, the agency builds brand reputation while simultaneously enhancing SEO. With an expert team of PR specialists, Impression Digital transforms brands into authoritative voices in their respective industries.

Media Solutions: Data is the backbone of modern marketing, and Impression Digital’s media solutions provide brands with the analytical edge they need. Through advanced data tracking, performance measurement, and consumer insights, the agency helps businesses make informed decisions that drive revenue growth. By ensuring accurate tracking across all digital touchpoints, Impression Digital empowers brands to optimize their marketing strategies with precision.

A Future Built on Innovation, Strategy, and Growth

Impression Digital is more than just a marketing agency—it is a force of transformation in the industry. The company’s unwavering commitment to innovation, strategic thinking, and client success has set it apart as one of the most dynamic marketing and advertising firms of 2025. By challenging best practices, embracing new technologies, and refining performance-driven strategies, Impression Digital continues to push the boundaries of what’s possible in digital marketing.

As brands navigate an increasingly complex digital landscape, Impression Digital stands as the trusted partner that delivers measurable impact. With a relentless pursuit of excellence and a dedication to growth, the agency is shaping the future of marketing—one data-driven strategy at a time.

Tom Craig | Co-Founder & Managing Director

Tom Craig co-founded Impression Digital in 2012, bringing a wealth of experience in technology and marketing. His career began in internal systems development at a global engineering consultancy, where he honed his coding skills. After earning a degree from the University of Leeds, he transitioned into digital marketing, eventually leading as Head of Marketing for a fast-growth cleantech company in Nottingham. At Impression, his role has evolved alongside the agency’s growth. Overseeing performance, commercial strategy, and operations, Tom collaborates closely with leadership, refining systems and processes to drive efficiency and innovation while ensuring the team excels in delivering outstanding results.

“Our mission is to push the boundaries of performance marketing, transforming brands into industry leaders with data-driven strategies and cutting-edge technology.”