In 2009, two passionate innovators, Richard and Chris, set out to redefine digital marketing. Tired of the limitations they faced at a large e-commerce agency, they envisioned a company that would prioritize what they loved most: optimizing campaigns with precision and forging authentic relationships with clients. From this vision, Kinase emerged—a name inspired by the biological catalysts that drive rapid reactions, symbolizing the agency’s commitment to agility, speed, and transformative results. What started as a modest venture has grown into a global leader in digital performance marketing, fueled by a culture of collaboration, innovation, and relentless dedication to client success.

A Culture of Collaboration and Growth

From its inception, Kinase cultivated a warm, collegiate environment where creativity and teamwork flourish. This unique culture has not only led to exceptional staff retention but also fostered long-lasting partnerships with clients who trust Kinase to elevate their brands. The agency’s early success attracted prestigious clients like Dreams, Watches of Switzerland Group, Lovehoney, and Goldsmiths, establishing Kinase as a trusted expert in maximizing search potential. Collaborations with industry leaders like Google further solidified its reputation as a trailblazer, always pushing the boundaries of digital marketing innovation.

Kinase’s growth has been nothing short of remarkable. Over the years, the agency expanded its offerings to include specialized teams in Paid Social, Data and Analytics, Video, and Consultancy, all united by a shared mission: to help clients grow faster. By adopting a multichannel approach, Kinase has delivered transformative results, such as the relaunch of Sharps, which achieved a 20% profit increase. Today, with over 90 experts managing budgets exceeding $100 million annually, Kinase is a global powerhouse, with 35% of its managed spend driving success in international markets. Yet, despite its scale, the agency remains true to its roots, constantly challenging assumptions and staying at the forefront of industry trends.

Mastering Paid Search with Precision

At the core of Kinase’s expertise lies its mastery of paid search, a sophisticated advertising channel driven by intent and precision. The agency has become a trusted partner for businesses across diverse industries, managing pay-per-click (PPC) campaigns that span global markets. Through continuous refinement of optimization strategies and a commitment to transparent, collaborative partnerships, Kinase delivers consistent growth for its clients. Brands like Dreams, Lovehoney, and Goldsmiths have experienced tangible results, from increased revenue to sustained market leadership.

Kinase’s world-class search teams operate with unmatched precision, blending innovation with a culture of learning and knowledge-sharing. This environment allows fresh ideas to thrive, ensuring campaigns are both strategic and impactful. The agency also pioneers the integration of search with television and physical retail, maximizing revenue growth for retail clients and reshaping their marketing strategies. By connecting these channels, Kinase drives transformative success, helping clients achieve their goals with campaigns that are as dynamic as the markets they serve.

Amplifying Brands through Organic Social Engagement

Kinase’s expertise extends beyond paid media to organic social engagement, where it crafts tailored strategies to help brands shine on platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Snapchat. By carefully selecting the optimal channel mix and collaborating closely with media partners, Kinase leverages industry best practices and stays ahead of emerging trends. Organic social engagement allows brands to showcase their personality, connect with audiences on a human level, and influence customer journeys in meaningful ways.

While organic social may not always match the sales volume of paid media, its impact on brand perception and engagement is profound. Kinase’s customized approach ensures that every post, story, or video resonates, fostering authentic connections that enhance a brand’s online presence. Whether it’s a viral TikTok campaign or a thought-provoking LinkedIn post, Kinase helps brands build relationships that inspire loyalty and drive long-term success.

Crafting Compelling Video Campaigns

Kinase is a master storyteller, creating content that captivates and converts. Whether leveraging humor, emotion, or powerful narratives, the agency designs videos that speak directly to audiences. Through a programmatic, layered approach, Kinase ensures that the right ad reaches the right person at the perfect moment. Campaigns are meticulously planned to immerse viewers in a brand’s story, with programmatic technology optimizing placements based on key performance indicators (KPIs).

Kinase also offers creative planning and production services, supporting clients with varying levels of resources to maximize the impact of their video content. By conducting thorough testing and providing data-driven feedback, the agency ensures continuous improvement and optimization. Comprehensive measurement and reporting provide clients with valuable insights into campaign performance, from direct response metrics to cross-channel engagement and online-to-offline amplification. This data-driven approach empowers clients to make informed decisions and refine their strategies for even greater success.

A Future Fueled by Innovation

Kinase’s journey is one of constant evolution. From its humble beginnings to its status as a global leader, the agency has remained committed to expertise, agility, and human connection. By challenging assumptions and embracing new technologies, Kinase continues to set the standard for digital performance marketing. Its ability to deliver measurable results, foster meaningful relationships, and adapt to an ever-changing landscape positions it as a trusted partner for brands seeking to thrive in the digital age.

As Kinase looks to the future, its mission remains clear: to ignite growth, inspire success, and create lasting impact for its clients. With a team of passionate experts, a culture of collaboration, and a relentless drive for innovation, Kinase is poised to continue transforming the digital marketing landscape, one campaign at a time.

The Visionary Leader Upfront

Richard Brooks is a co-founder and the Managing Director of Kinase. After graduating with a Masters in Biochemistry from the University of Oxford in 2002 he joined figleaves.com managing the then new PPC channel. He expanded his experience at eCommera, leading the search department and working with various stalwarts of the high street, before founding Kinase in 2010. At home he is power-leveling his children’s board gaming skills.

 “Kinase is a digital agency of 50 digital marketing experts. We believe in testing and improving methodologies. Turning your goals into marketing strategies to beat your targets and get ahead of competitors.”