Amid the growing use of marketing analytics in the modern world, Leavened is an organization that transforms the way organizations see performance, budget location, and delivery of measurable results. With the help of proprietary technology and the profound marketing knowledge base, Leavened has transformed the most basic of marketing disciplines the Marketing Mix Modeling (MMM) and turned it into a dynamic, high-performance, and actionable method. The software platform of the company enables global enterprises to transform media investments on an accountable, fast-track, and strategically reliable basis.

Leavened has been included as one of the Leading Companies to Watch, and it has rewritten some standards of marketing measurement. The company provides companies with real-time transparency and clarity instead of using outdated attribution models or black-box channels of information. Leavened is opening a new era of marketing decision-making in today's enterprise environment with the potential to expose new models to billions of possibilities in hours, rather than weeks.

The Philosophy behind the Name

As the name suggests, Leavened is a driver—Leavened injects strategy with intelligence. Leavened has built a transparent, self-service model, rather than the more opaque, consultant-driven models, supported by its proprietary LIHTE (Leavened Iterative Hypothesis Testing Engine). The platform can test millions of models within hours and removes any human bias, as well as limiting the analysis to be less dependent on static and single-threaded analysis.

The result of this cyclical process is the provision of insights in real-time, which can be used to make decisions quickly and adaptively in complicated marketing situations. Not only does the process enhance operational efficiency, but also it increases the position of analytics in strategic planning.

Turning Complexity into Action

Marketing environments can be pretty fractured, with many attribution tools, discrepancies in reporting, and privacy issues. Leavened overcomes these problems by providing an end-to-end platform that transforms raw data into usable and understandable intelligence. Audit & Assessment, Market Forecaster, and Placement Boost are among the solutions that are simplified to find high-impact strategies across linear TV, OTT, digital, and social channels.

The platform is designed to protect consumer privacy. Leavened does not need cookies, tags or any personally identifiable information (PII) and delivers high-performance analytics on compliant data environments.

AI-Powered Solutions Backed by Expertise

Although the engine of Leavened is artificial intelligence-powered, human insight plays a central role. The platform is automating the testing of models on an unprecedented scale, yet strategic interpretation is informed by a team with decades of collective experience in media, analytics, and technology. Such a blend of machine-generated precision and human expertise creates models that are not just accurate but put into perspective.

The platform also enables in-house teams to take control back. Data analysts and marketing leaders can work together confidently when transparency is incorporated at all levels, as they know insights are traceable and unaltered.

Marketing Measurement, Reimagined

Traditionally, Marketing Mix Modeling has been cumbersome, costly and isolated. Leavened is revolutionizing this process by offering a framework that is more flexible and efficient. The models take into account a full spectrum of market dynamics—seasonality, promotions, competitive actions, and economic conditions—to deliver granular, predictive analysis.

Whether it is top-line performance overviews, saturation curves, or diminishing returns intelligence, the MMM platform provided by Leavened allows for making smarter decisions regarding budget allocation and more reliable forecasting. Scenario planning and KPI optimization are the features that make sure that the marketing strategies are not just evaluated but constantly evolve.

Quantifying Incrementality with Precision

The mission of Leavened incorporates incrementality. The platform measures what is genuinely new and significant by separating the real contribution of each tactic: across media, geography and time, the platform measures what is creating new value rather than merely reallocating it. It is paramount in determining the marginal return of the extra investments and in confirming the influence of incorporated media strategies.

Dashboards provide instant insights into placement-level performance, enabling swift optimizations and tightening of campaigns. These insights enable marketers to prioritize high-ROI combinations and shift investments proactively in response to performance trends.

Flexible, Transparent, and Scalable for Every Team

Leavened provides a framework that serves all sorts of users, whether it be global brands and marketing agencies or in-house analytics teams. Agencies have the advantage of added service offerings and closer relationships with clients and brands have the advantage of better understanding spend efficacy and media mix performance.

The platform is provided as a SaaS model and it offers both the managed service and self-service delivery model. This makes it flexible in implementation and at the same time knowledge remains within the organization instead of relying on external consultants in the long run.

Elevating Marketing without the Guesswork

The advantage of Leavened is its openness. The platform offers full transparency rather than traditional analytics vendors. All models are documented, all metrics are auditable and all output is traced back to underlying assumptions. This openness eliminates guesswork, and analytics becomes a reliable organizational strategy.

Leavened allows marketing departments to be proactive instead of reactive, with quick model iteration, scenario testing, and constant forecasting. It is possible to make confident decisions that are evidence-based and not limited by the limitations of old attribution models.

A Global Standard for Marketing Intelligence

Leavened has come out as a revolutionary entity in the sphere of marketing analytics. The company is changing the way organizations define success and maximize growth with its revolutionary new technology, its transparent approach, and a team of experts with a wealth of practical experience behind them. Whether you are a startup, small business or multinational company, Leavened will give you a strategic edge in overcoming the current challenging marketing environment which is dynamic and complex.

With the market flooded with point solutions, Leavened creates the clarity, velocity and confidence to propel modern marketing. It is more than a platform; it is a new standard in marketing performance intelligence.

About the Leader

Jane Crisan, CEO of Leavened, Coming from a background that includes marketing services, advertising, and software develop and analytics, Jane provides organization leadership and strategic oversight of innovations at Leavened. Jane draws on over 30 years of experience in digital marketing, direct marketing and traditional advertising, having held executive management positions at Garage Team Mazda, T3, Wunderman-Team Detroit/JWT, Carlson Marketing Group and Organic. Her knowledge of performance and brand marketing campaigns, marketing data and software development gives her a unique perspective, allowing her to see gaps and opportunities in client data, measurement, and planning. Jane earned her MBA in Marketing and holds a B.S. in Decision Science and Marketing from the University of Oregon. Her career has taken her from Oregon to New York City to Detroit to Southern California and now Portland. Jane is grateful to have partnered with many great brands during her career that include Mazda, Ford, and Chase, Sprite, Wayfair, 23andMe and Dodge.

"We help marketers cut through the noise to optimize their marketing mix—backed by data, not guesswork."