Keeping accurate records of your financial data at all times is vital for business growth. However, for maintaining proper accounts, you need a system that overcomes the drawbacks of traditional spreadsheets. From basic invoicing and billing, to tax calculations and project management, accounting software is an essential tool for your business' financial data. It also helps manage clients, reconcile bank accounts, and generate insightful financial reports that help your business grow smoothly and continuously. Accounting software solves this problem with timesheets that record hours worked and convert approved time entries into invoices. An accounting app also helps with managing your inventory, reconciling bank accounts and staying tax compliant. And finally, with an accounting system, you can generate automatic reports, draw conclusions from report data and steer your business forward.

Ordway is a high-growth SaaS company based in Washington DC. The company offers a suite of financial software applications that provide billing, accounts receivable, revenue recognition and business KPI reporting. Ordway works with many of the world's most innovative companies to help them implement innovative pricing strategies and contract structures.

Offering Best-in-Class Financial Management Products

Subscription Billing Software: Ordway supports all the popular subscription pricing models – flat rate, per user, multi-tiered, and stair step, as well as hybrid combinations. Grow recurring revenue faster with fixed or variable fee add-ons atop your monthly subscription fees. Compute charges for flat-rate, volume, tiered, and stair step billing models. Combine with flat-rate subscriptions, percentage billing, and one-time charges. Stream, batch, or upload metered consumption data. Share pre-rated, partially rated, or unrated files. Manage drawdowns and replenishment of prepaid credits. One can track progress towards contract spend commitments and calculate true-ups.

Accounts Receivable Automation: Make it easy for customers to pay with auto-pay and pay now options. Or route invoices to their AP department for processing.  Empower customers to answer their own questions and reduce the workload on your accounts receivable team with Ordway’s self-service portal. You can model all your product offerings, packaging configurations, and price promotions. Keep synchronized with your CRM. Customized invoice designs to match your brand identity. Include subscription and usage details. Show the math behind calculations. Auto prorates charges for mid-contract changes (upsells and cross-sells) that change products, price, term, or billing schedule. Compute charges based upon metered consumption. Apply overage fees and rollovers. One can avail repaid credits, free units, and monthly minimums.

Revenue Recognition Software: Configure rules to automate how and when revenue is recognized. Create deferred revenue schedules based upon the products, prices, and terms in the customer contract. Track all revenue-related transactions with journal entries in Ordway’s revenue sub ledger including deferred and earned revenue. Ordway’s revenue recognition software captures details from invoices, collections, and credits from the billing engine, payment gateway, and accounts receivable modules. Automate creation of transactional journal entries for income, accounts receivable, deferred revenue, payments, and credits. Post individual journal entries for each transaction or just summary level entries to your general ledger or ERP.

Investor Metrics: Report on the metrics driving the growth of your business to private equity, venture capital, public shareholders, and board members. Ordway provides turnkey reporting on key sales metrics for you to include in monthly flash reports, quarterly board packages, and annual reviews. Ordway supports a wide range of recurring revenue models including subscription, usage-based, and commission pricing. Analyze historical revenue growth rates. Generate future projections based upon contracted ARR and deferred revenue. Understand trial and premium conversion rates. Study consumption dynamics of usage-based pricing models. Ordway integrates directly with your CRM application to capture the pricing and payment details for new logo, upsell, and renewal contracts.

Sameer Gulati | Founder and CEO

After having launched several billion-dollar finance applications at some of the world’s leading ERP companies, Sameer founded Ordway in 2018 with the vision of building a more flexible billing and revenue automation platform. He wanted to free customers from the constraints that many of the incumbent, rigid financial systems suffered. Over the past few years, Sameer has led Ordway through a period of rapid growth and outside investment as the company has begun to disrupt the recurring billing and subscription management category.

Sameer brings over 20 years of experience in developing innovative financial products at some of the world’s leading technology companies. Prior to Ordway, Sameer was the Chief Product Officer at Spree Commerce before the acquisition by payments leader, First Data. At Zynga, he led the launch of Frontierville — one of the highest monetizing apps of all time. Earlier in his career Sameer worked at various tech startups, including roles as one of the first product managers during the early days of Zuora, Workday, and Intacct. An entrepreneur at heart, Sameer is also an active venture partner with NextGen Venture Partners and angel investor in startups such as UrbanStems, Social Tables, TrackMaven, and Advantia Health.

"Ordway supports all of today’s innovative pricing strategies and contract structures. It also has the flexibility to adapt to new, emerging business models that haven’t been invented yet."