Recruitment marketing is transforming the way companies are recruiting. There’s no doubt about that. Talent acquisition has always incorporated some marketing and sales elements. However, we’re witnessing a quick change in the role of marketing in recruitment which is assuming key importance in the talent acquisition process. This fusion of marketing and recruiting is shaping the talent acquisition industry. For instance, recruiters are increasingly using marketing tactics to build a strong employer brand and improve candidate engagement to stay competitive and secure the best talent for their companies. Finding, attracting and engaging proactively with the most suitable candidates to generate a constant flow of candidates has become essential to fulfilling the current and future hiring needs of any company. Recruitment marketing leverages automation, predictive analytics, and artificial intelligence to help recruiters post job openings in the best channels, targeting the right people, and using the right language. By assisting the recruiter with these tasks, recruitment marketing helps freeing their time to build and maintain a strong talent pipeline.

RevelOne is one such firm specialized in marketing recruiting and strategy firm that helps companies find the right marketing talent to unlock their potential. They a team led by former CMOs, with a deep understanding of the nuances of marketing, which means they know how to critically evaluate a candidate's true capabilities and be a more effective search partner. Leaders at innovative tech companies such as Lyft, Stitch Fix, Everlane, Digital Ocean, and Zuora - including 40 clients who are now unicorns - have trusted RevelOne to turn their marketing goals into actionable talent plans. The company helps recruiters make sure that quality candidates that visit their career page and browse their jobs do end up applying. This requires recruiters to think carefully about the best way to nurture these candidates and move them through the funnel to an application. But if done well, it brings companies very good results.

Leveraging Industry-Leading Recruiting Services

RevelOne Recruiting Services: They traverse the boundaries of traditional recruiting by partnering with leaders to turn their marketing goals into an actionable talent plan and providing specialized onboarding services to accelerate their success. The company use sophisticated company mapping techniques, innovative recruiting technology, and the largest network of marketers to ensure their clients achieve a distinct talent advantage. Unlike traditional search firms, they're marketers themselves and have the experience needed to properly identify, vet, and close the best marketers, and the insights, networks, and resources to provide them an early edge. As marketers, they have a deep understanding of the nuances of different types of marketers, which enables them to better define roles and critically evaluate a candidate's true capabilities.

Growth Services: The company offers strategic and operational guidance in marketing and talent strategy to help innovative companies drive sustainable growth. They partner with leaders to develop a holistic talent strategy, including designing business-model specific org structures, competitive talent research, and role sequencing. The company also facilitates relationships that accelerate growth and solve business challenges by offering clients access to their network of trusted marketing leaders with experience across disciplines and verticals. The RevelUp Success Program helps their placements to be more successful in their new roles and contribute faster, through onboarding consultation and access to the executive, specialist, and vendor network.

Leadership | RevelOne

Gary Calega is a co-founder and Managing Partner of RevelOne. He has over 20 years of experience running marketing, e-commerce, and business development organizations. Most recently, he was SVP of Category Management at Bluprint, a high-growth online education and e-commerce company. Prior to joining Bluprint, Gary was VP of Marketing at Coupons (IPO 2013) and managed all online and offline advertising, sponsorships, social media, affiliate, SEO, PPC, email and other marketing functions.

Mr. Calega holds a B.S. degree from Villanova University and an M.B.A. from Wharton at the University of Pennsylvania.

Dan Weiner is a co-founder and Managing Partner of RevelOne. He has over 20 years' experience in marketing and product development. Most recently he was VP of Product at Placeable, a local marketing automation platform for enterprise brands. Prior to Placeable, Dan was the EVP of Marketing & Products at T3Media, a video licensing and asset management platform for major media companies and sports leagues. Before that, he was GM of New York for Red Bricks Media, a search and performance marketing agency. Prior to that, Dan was at Sony Music as Vice President, Online Media Network, where he launched a new business to monetize the company’s video assets and artist websites.

Mr. Weiner holds a B.A. from Harvard and an M.B.A. from The Wharton School at the University of Pennsylvania.

“We're marketers recruiting marketers, using our deep expertise and a highly structured approach to finding the best people.”