Founded in 2004, Vinci Digital has partnered with hundreds of clients across all industries to deliver positive growth and lasting change. Vinci Digital is a creative marketing agency in Carmel, CA with two decades of online marketing experience. Vinci’s goal is to make you confident in your marketing and branding and to deliver tangible results. Vinci Digital establishes a relationship of trust and makes it accessible and accountable to your needs at all times, for every service it offers. Brand positioning is the process of developing a distinct and differentiating position within your marketplace. Most businesses are unable to easily identity what they do, why they do it, how they differ, and who their target markets are. Without this understanding and clear direction it can be difficult for an organization to develop a strong foothold in their market.

It also becomes difficult for customers to understand the value you offer or why working with your company would benefit them more than another. When a strong brand position has not been established it also becomes difficult for the key decision makers of the company to share the same vision and goals which ultimately affects growth and setting attainable goals moving forward. Vinci Digital’s greatest benefit to your organization revolves around online marketing. The company’s depth of firsthand experience in all modern day marketing strategies allows us to not only deliver and implement marketing services but help customers learn more about all available options that should be given careful consideration.

The majority of consultation needs Vinci Digital deals with cover the following:

• Finding a competitive edge with their target markets
• Creating long-term goals and strategies that are measurable, attainable, realistic, and timely.
• Uncover opportunities and potential threats hindering progress
• Analyzing market data to get a true sense of what an effective marketing plan needs to look like to generate results

Vinci Digital also offers on-going consulting services which enables its team to periodically measure results and make adjustments to better suit your needs.

Inbound Marketing

Inbound marketing is one of the most effective marketing methods today which helps turn complete strangers into happy customers and promoters of your brand. Inbound is a methodology. It is a process that starts with understanding your business and who your potential buyers are to develop a plan and strategy that maximizes quality traffic to your website.

With inbound marketing Vinci Digital develops content that speaks directly to your target audiences pains, problems, questions, and needs and present them with informative, useful solutions and insight.

Inbound helps to establish your brand as a thought leader as well as a company looking to help those in need rather than just one looking to sell a product or service. By aligning the content you publish with your target customer’s needs you attract better leads, shorten the sales cycle, generate higher marketing ROI, nurture existing client relationships, and continue to delight new customers over time.

Inbound marketing also appeals to many companies who are looking to reach potential customers earlier in the sales process. As we all know, not all customers are ready to buy but most businesses only go after the ones who are. Inbound differs in this mindset and captures soft leads as well, which enables businesses to guide soft leads deeper into the sales funnel.

When a business is able to align their organization with prospects at the start of the sales process this enables them to continue on-going communication with prospects and develop good rapport from the start. And, by keeping the line of communication open and on-going, when consumers are ready to buy, your organization remains top of mind rather than just an afterthought. This on-going marketing approach helps to qualify leads along the way so that sales teams are not investing time and energy into prospects that are not ready to buy or may never buy from you.

Inbound marketing is so successful because:

• Careful planning and marketing strategy are used to understand your business, goals you want to reach, and who your target audience might be. Vinci Digital creates actual customer profiles that typically buy from you and use these personas to develop a strong plan that appeals to their needs most.
• Content, email, and social media marketing as well as offers such as ebooks or other giveaways are developed specifically for those people who need your product or service the most. Many businesses generalize their content to appeal to a far greater number of markets or customers types than they should for fear of leaving money on the table. This lack of clarity or appealing to a particular audience needs leads to poor results or no results most often.
• Because all marketing efforts are directed at your target audience and you are clearly providing the exact solution they need, both lead and conversion rates are much higher.
• It is highly measurable. Every click, form submission, email open, web page visit, is tracked and analyzed to help you make better marketing decisions.

Gerald D. Vinci, CEO

“Our central purpose is to help brands both big and small move the needle in a positive new direction.”