Talent competition has completely transformed the organizational recruitment and retention processes. Candidates are assessing employers using culture, purpose, and lived experience from employees long before they sit down to make an application. Consequently, employer branding has become an important foundation of contemporary talent acquisition, which not only influences the number of applicants but also the person who becomes part of an organization, retains, and promotes it. Dominated talent-based companies are now appreciating that TV employer brands are pivotal in maintaining the success of hiring in the long term.

Founded in 2014, Wiser specializes in employer branding, recruitment marketing, and employee experience. Wiser is founded on the principle that work is something people should believe in, and they collaborate with organizations around the world to help them change with regard to attracting, engaging, and retaining talent. Through serious investigation and imaginative activation, the agency assists the companies in defining what they are unique at and fulfilling the promise throughout the employee lifecycle.

Strategy-Led Employer Branding with Real-World Impact

Strategy lies at the center of Wiser. Each of the engagements commences with research that seeks to make known what is really important to the present and upcoming employees. Wiser determines what constitutes authentic Employee Value Propositions (EVPs) in interviews, focus groups, market analysis, and proprietary insight tools to achieve the most significant talent question: What is in it for me? These EVPs form the foundation of the employer brands, which attract talent in competitive markets and help, keep employees longer.

Bringing Employer Brands to Life across Touchpoints

The work of Wiser does not just stop at positioning. Employer brand strategy is transformed into concrete assets by the agency, such as brand guidelines, career websites, films, and utility kits of recruitment marketing. All the elements are formulated in a way that the internal teams have leeway to activate the brand through channels while being consistent. What you end up with is a branded employer that is not only eye-catching but also scalable.

Recruitment Marketing That Attracts the Right Talent

Visibility is not sufficient in saturated markets in terms of hiring. The recruitment marketing campaigns that Wiser produces combine wisdom, information and creativity in order to get candidates that fit the organizational culture and objectives. Wiser enables employers to create valuable engagement, not simply volume, through their targeting of social media, content-based campaigns, and performance monitoring. The precision-based strategy enhances the quality of the candidates and minimizes the waste of recruitment costs.

Employee Experience and Advocacy as Talent Multipliers

Wiser understands that the best employer brands are established internally. The agency uses employee experience programs, internal communications, and advocacy initiatives to enable employees to be true brand ambassadors. These programs enhance engagements, passion, and employer brand presence with the power of real voices and more and stronger differentiators in talent acquisition.

Early Talent and Campus Attraction Expertise

Wiser lays special emphasis on future workforce pipelines. The agency develops early talent plans that cut across attraction, recruitment, onboarding and development. Through campus events and brand ambassador programs to inclusive assessment center design and early careers campaigns, Wiser assists organizations in relating to students and graduates in a manner that seems relevant, credible and inclusive. Such initiatives not only spur applications but also create long-term loyalty of future talent.

Learning, Development, and Cultural Alignment

Retention is to be considered as important as attraction, especially to young talent cohorts. Learning and development programs at Wiser are aimed at the development of behavioral skills, confidence, and career preparedness. The programs are part of organizational culture and are designed to facilitate the flow of progression, engagement and leadership preparation so that investment of talent is converted into long-lasting organizational value.

Measuring What Matters in Employer Branding

Employer branding needs to be quantifiable in order to maintain performance. Wiser has a high focus on monitoring perception, interaction and ROI. Social listening, content testing, and insight-based reporting help the clients have an understanding of what is performing and where to develop. This approach is data-based so that employer branding keeps up with the changing demands of talent and the market.

A Culture That Reflects Its Purpose

The internal culture of Wiser also adds credibility to it. The agency has a reputation for creative excellence and people-first practices and has created a culture where people are not only amenable to doing their best work but also to being fully themselves. This cultural devotion goes beyond rhetoric and builds the trust of the clients and makes every employer a better-informed brand for Wiser.

At a time when leading recruiting and talent acquisition agencies are characterized by more than simply focusing on the hire results, Wiser can be considered to take a step toward making employer branding a strategic aspect of growth. By setting the purpose, culture, and creativity to meet quantifiable outcomes, the agency still helps organizations to create employer brands people believe in and talent strategies that last.

Fin O'Kane, CEO & Co-Founder of Wiser

“We help businesses attract and retain top talent, diving deep into what makes people join and stay, and activating those learning through social media, recruitment marketing, careers websites, campus attraction and more.”