Consumer expectations shift relentlessly, challenging brands to turn bold ideas into meaningful connections that stand the test of time. Zappi, a global innovator in consumer insights, meets this challenge head-on with a mission to make every idea surpass its predecessor. By fusing advanced technology with human expertise, Zappi empowers brands to craft products, campaigns, and experiences that don’t merely compete—they redefine markets and captivate audiences worldwide.

Zappi: A Catalyst for Transformation

Rooted in the conviction that consumer insights should be dynamic, actionable, and transformative, Zappi has earned its place as a trusted partner for global giants like PepsiCo, Vodafone, McDonald’s, and Clorox. Its cutting-edge platform leverages artificial intelligence and human ingenuity to deliver insights that propel smarter, sustainable growth. Beyond technology, Zappi is a force for progress, constantly evolving to meet client needs while championing diversity, inclusion, and environmental responsibility—evidenced by its B Corp certification and carbon-conscious initiatives.

Zappi’s refusal to accept the status quo drives its success. By replacing outdated research models with a consumer-centric, agile approach, the company empowers brands to lead with confidence. With a diverse, passionate global team, Zappi isn’t just reimagining market research—it’s redefining what it means to build brands that resonate and endure.

Empowering Brands with Transformative Services

Zappi’s comprehensive suite of services is designed to address the complexities of modern brand development, ensuring that every decision is grounded in deep consumer understanding. From ideation to execution, Zappi’s tools and expertise enable brands to create with confidence and achieve unparalleled success.

Connected Advertising: Today, consumer attention is a precious commodity, creating advertisements that resonate is both an art and a science. Zappi’s Connected Advertising System redefines this process by delivering rapid, AI-powered consumer feedback that informs every stage of creative development. From screening early ideas to refining storyboards and validating TV or digital ads, Zappi equips brands like Reckitt and Mars with the insights needed to craft campaigns that cut through the noise.

The system’s predictive accuracy is unmatched, offering 60% higher precision in forecasting in-market ROI compared to traditional methods. By integrating in-context exposure, system 1 emoji responses, and Byron Sharp’s brand growth principles, Zappi captures second-by-second consumer reactions, enabling brands to optimize viewer retention, identify distinctive brand assets, and ensure emotional resonance. The result? Campaigns that don’t just perform—they inspire.

Innovation System: Great products are born from iteration, insight, and a deep connection to consumers. Zappi’s Innovation System revolutionizes product development by providing continuous, AI-enhanced feedback across the entire lifecycle. Whether screening early concepts, optimizing pricing, or refining packaging, Zappi’s best-in-class tools empower brands to test key drivers of success with precision. Strategic partnerships, such as with Woxi for volumetric forecasting, further amplify Zappi’s ability to predict commercial potential.

Unlike rigid, traditional research models, Zappi’s agile approach delivers actionable feedback in as little as four hours, enabling brands to iterate swiftly and launch with confidence. Normative benchmarks and advanced audience targeting ensure that every decision is rooted in real-world data, helping brands like SoFi bring market-defining products to life.

AI-Powered Ideation: Innovation begins with bold ideas, and Zappi’s AI Concept Creation Agents are transforming how they’re born. By leveraging Zappi’s proprietary data, client inputs, and large language models, these agents generate unique product concepts in as little as five minutes, all while adhering to stringent data protection protocols. This fusion of AI speed and human expertise delivers high-value ideas that fuel innovation, enabling brands to move from inspiration to execution with unprecedented efficiency.

Agile Research: At the heart of Zappi’s offerings is its agile research platform, a powerful engine for identifying and refining ideas. Having tested over 69,000 ideas for leading global brands, Zappi enables clients to pinpoint winners quickly using advanced methods like MaxDiff and TURF analysis. Heat maps, open-ended feedback, and granular diagnostics provide deep insights into consumer preferences, empowering insights teams to transcend traditional project management and drive strategic business outcomes.

The platform’s flexibility is a game-changer, allowing brands to customize audiences, questions, and data analysis in real time. Certified by ESOMAR and ISO, Zappi’s rigorous quality checks ensure reliable responses, while its learning loop builds institutional knowledge, giving clients a competitive edge for future projects.

A Vision for Lasting Impact

Zappi’s influence extends far beyond its clients, reshaping the broader business landscape. By democratizing access to insights, Zappi elevates insights teams, positioning them as strategic architects of consumer-centric growth. Its commitment to diversity, inclusion, and environmental stewardship—reflected in certifications like the MRS Inclusion Pledge and Verified Carbon Standard—sets a benchmark for purpose-driven leadership.

As brands navigate an increasingly dynamic market, Zappi stands as a steadfast partner, delivering fast, actionable, and meaningful insights that ensure every idea surpasses its predecessor. This virtuous cycle of innovation and impact positions Zappi as an indispensable ally for companies striving to lead their industries. In a landscape where consumer expectations shift rapidly, Zappi offers more than solutions—it offers a smarter way forward.

By marrying advanced technology with an unwavering passion for progress, Zappi is not just shaping the future of market research—it’s forging the future of business itself. For brands ready to create products and campaigns that resonate deeply and endure, Zappi is the spark that turns vision into victory, one transformative insight at a time.

Aaron Kechley | CEO

Aaron Kechley is the CEO of Zappi, driving global growth and innovation in consumer insights through a connected ecosystem that empowers brands with data-driven, consumer-centric solutions. With over 25 years of leadership in high-growth tech, Aaron has scaled companies from startups to $1B+ enterprises. Previously, he launched Inmar Intelligence’s Retail Media platform to $165M and led DataXu’s AI-driven media optimization shift, culminating in its 2019 acquisition by Roku.

An expert in leveraging data across the customer journey, Aaron holds an MBA from MIT Sloan School of Management. Passionate about technology and marketing, he enjoys hiking, family time, and exploring new innovations. 

“Zappi seamlessly integrates innovation, advertising, and brand insights into one powerful consumer insights platform. It’s fast, impactful, and keeps the voice of the consumer at the center of it all.”