AI chatbots influence marketing and advertising by developing conversational ads which present competition to Google and Facebook because organizations implement chat-based promotional methods.

The marketing and advertising industry experiences its largest transformation since the advent of Google and Facebook ads because AI chatbots such as ChatGPT introduce new advertisement formats. OpenAI announced during April 2024 that it will conduct tests for sponsored content which will transform digital marketing by transforming static banners into conversational advertisements.

Businesses predict that by 2026 searches through chatbots will reach 25% according to Gartner statistics so they need to rethink their advertising and marketing plans. The market introduces three new advertising formats which combine sponsored recommendations together with product mentions within chat system responses and interactive brand engagement features. This native advertising platform provider attempts to merge value-based content with ongoing user trust for digital marketing excellence.

The $300B ad industry has been dominated by Google and Facebook during recent years but this situation changes because conversational AI wins user engagement. Companies starting early chatbot marketing and advertising will acquire major competitive benefits but their success relies on maintaining transparency and showing relevance to users. Chatbots are on track to transform into the dominant search engines that will establish themselves as the primary advertising platforms.