WhatsApp introduces advertising worldwide, focusing on a significant advertisement program and retaining users' privacy by promoting encrypted communications.

Meta is officially beginning to implement advertisements on WhatsApp, marking the end of the decade-long zero-ad environment in messaging. The update is launching three monetization features: Status Advertisements, Promoted Channels, and Channel Subscriptions, all of which are contained within the updates module of the app to maintain the privacy of chats.

Status Advertisements has allowed businesses to interact with users in between in a manner similar to Instagram Stories. Promoted channels allow brands to buy exposure to increase their usage in the platform's ecosystem. A subscription-streaming feature, Channel Subscriptions, is a new addition to WhatsApp that resembles other creator-based business models such as Patreon.

Meta guarantees the users that there may be no intrusion into the privacy of their messages, and ad targeting does not affect them. However, only partial data, such as location and channel engagement will be sold to perform marketing and advertisement targeting, which is a new privacy controversy.

The action, which opposes some of what Meta CEO Mark Zuckerberg once assured, is consistent with the general marketing and advertising revenue-generation strategy of this firm. Business news commentators expect that business messaging on WhatsApp will supply billions of dollars every year, $30 to 40.

The WhatsApp platform has been a lease that has been fully integrated into the global engine of Meta marketing and advertisement, as the platform has 3 billion active users every month.