Mudd Advertising buys DealerTrend to boost MarTech capabilities, data-driven marketing, omni-channel campaigns, and data marketing to car dealerships.

Mudd Advertising has acquired DealerTrend, a Reno-based technology company that provides a number of web solutions to dealers, such as dealer websites, inventory management, and API-driven digital solutions. Since its inception in 2001, DealerTrend has assisted dealerships in simplifying technology over the last 20 years and effectively competing online.

The merger makes Mudd Advertising a leader of MarTech and increases the strength of the company in customer data platforms (CDPs), data-driven marketing, and omnichannel campaign execution. The technology of DealerTrend will be incorporated in MuddVision, which is the proprietary Automotive Operating System (MAC) of Mudd to market, prospect and sell.

Chief Futurist of Mudd Advertising, Rob Mudd, explained why the move is applicable so as to guarantee the best end-to-end solution of automotive personage advertising. He added, "DealerTrend has pre-existing digital infrastructures that, in my opinion are a perfect match with MuddVision."

The merger offers improved website integration, streamlined data activation and faster innovation by dealers and OEM partners. Together with DealerTrend and the provision of the marketing ecosystem of Mudd, the clients will receive smarter tools and a greater digital basis.

DealerTrend has an experienced tech team that is now part of Mudd Advertising, which enhances experience and streamlines product growth. Robert Avery, founder of DealerTrend, says that their mission of making dealer technology easy stays on a bigger scale with their membership with Mudd.

The acquisition feels to industry observers like an enormous pull in the MarTech category, as an indication of how automotive marketing is quickly transforming into smarter data utilization and omni-channel implementation. As integration continues, it will roll out new features and upgrades to clients at the dealer level until 2025, expanding further on Mudd's influence in the MarTech space.