Octopus Bridge Unveils Advanced MarTech Platform

Octopus Bridge enhances its platform with robust MarTech solutions for unimpeded retail automation and omni-channel development.

Octopus Bridge has initiated a massive platform enhancement that is turning the company from a POS-eCommerce connector into a fully-fledged MarTech heavy-hitter. Now the company offers 20 years of retail technology, which allows retailers to operate omni-channel communications and marketing through one dashboard.

The new Octopus Platform supports 30-plus POS systems, which sync products, prices, inventory and orders in real time. The pre-built MarTech features of retailers will allow them to run campaigns that are directly triggered by POS data to increase their presence in Google Local Inventory Ads, Facebook, and Instagram.

This would involve the addition of POS-connected Electronic Shelf Labels, automatic Open-to-Buy reports, multi-location optimization and avoidance of maintenance SaaS fidelity. These enhancements guarantee that the retailers will be able to streamline the operations, reduce manual work, and ensure pricing accuracy across channels.

SMBs and growing retail stores target the solution due to its support for BOPIS, store-level routing, and multi-store inventory precision. Its recently enhanced MarTech abilities assist the retailers to drive up footfall, avert overselling and improve campaign efficiency.

Cloud POS users have a 14-day free trial without the need to use a credit card, as the feature entices retailers to learn more about automation and marketing intelligence themselves.

The most recent release of Octopus Bridge makes it the next-generation MarTech leader designed to drive retail scalability.