Samaaro bags the Gold award under the MarTech Awards 2025, turning UAE event marketing into an AI-driven and effective data-driven approach to modern brand events.

Samaaro, an AI-enabled event marketing solution, was awarded the Gold at the Financial Express MarTech Awards 2025 and was bestowed with the title of Best Use of MarTech in Live Events. This distinguished award is a sight to behold, recognizing the flourishing role of MarTech in transforming events into strategic marketing tools.

The platform which is based in the UAE, is changing the way brands execute their events. According to Mayank Banka, Co-Founder and President of Samaaro, events are not about checklists anymore; they are strategic campaigns. With the development of marketing, the concept of MarTech tools, such as Samaaro, provides smart, data-based solutions to high-impact event planning.

The main UAE businesses are implementing Samaaro to increase the efficiency of marketing. The waste management software reduced the check-in time of Modon Properties by 50 percent, and Property Finder utilizes the platform by handling more than 100 events every year. Samaaro also has a strong MarTech stack, where investors include influencer brand Brand Ripplr and Informa Markets.

Putting an emphasis on control, transparency, and campaign performance, Samaaro is showing that the purpose-built MarTech is the required element in the evolutionary market of events.