AI presents a transformative opportunity to turbocharge businesses, yet 49% of companies cite keeping up with innovation as their greatest threat (IDC). BigSpring steers this perceived threat back into business opportunity by keeping people prepared for today’s Great Acceleration.

In today’s fast-moving market, companies are launching new solutions at record speed—sometimes multiple times a month. Yet, 95% of product launches fail—lack of preparation is a key reason (G2). It’s because sellers struggle to keep up. Companies have resorted to manual and static engagement models - one-size-fits all communications and “death by content”. These have always been deficient in connecting to proven value and are totally breaking down with today’s continuous change. BigSpring was built to solve this problem—by preparing sellers to perform in the real world with precision, agility, and measurable business results.

BigSpring was founded by Bhakti Vithalani, who saw this breakdown between strategy and execution firsthand during her time at McKinsey & Company. As a consultant leading engagements across high tech and corporate finance, Bhakti worked with global enterprises whose growth plans often stalled—not due to flawed strategy, but because their people weren’t equipped to execute at pace. Strategy made it to the boardroom, but not to the field.

System of execution

Since 2018, BigSpring has been preparing sellers for the reality of a rapidly-changing world by allowing them to rapidly meet their goals—so much so that they can get results like significantly reducing launch times and boosting their lead conversions. In addition, BigSpring allows users to measure their impact in real time with metrics on their campaigns, active users, and practice sessions, as well as the lagging business metrics of their choice.

As a result of this approach, users actually use the BigSpring platform—and the company ensures value by only charging for active users. And these active users—who work in the manufacturing, financial services, technology, biopharma, retail, and healthcare sectors—have used BigSpring to do big things.

Fast Wins in Channel Sales

When a mid-sized enterprise software company relying on channel partners for 90 percent of its revenue came to BigSpring, it started with 200 channel sellers. The results were immediate: Sellers reported many success stories of their actual wins—attributed to the practice sessions they had on the platform—which led to them being better able to sell, align the latest offerings with customer needs, and stay in touch with the latest best practices of their peers. By the tenth week of using BigSpring, the company had a 70 percent adoption rate. At six months, there were over 6,700 users on BigSpring—including direct sellers, solutions engineers, and partner sellers.

A Pipeline of Pre-Sales

In order to drive pipeline generation and lead conversion, a hyperscaler deployed BigSpring across its partner ecosystem. The company conducted an A/B test, and the BigSpring users were able to generate twice as much pipeline. With these results in mind, BigSpring was rolled out globally and the company currently runs up to 15 campaigns quarterly. Whether salespeople are preparing for global or regional campaigns, over 90 percent of users reach proficiency within four weeks of campaign launch. Now, the company segments users on BigSpring based on proficiency metrics, and there is a clear positive double-digits correlation with lead generation and conversion.

Launch Acceleration for Field Sales

Before a new drug launch, a major life sciences provider adopted BigSpring to prepare its field teams. The platform’s practice-based approach helped the salespeople become proficient ahead of hitting the market—and it was so successful the customer was able to launch the product within one week, compared to the usual three months. BigSpring has since become instrumental in rapidly upleveling people on new messaging and applications, and the company has sustained a 99 percent adoption rate on BigSpring.

Deals don't close themselves, people do. And in order to prepare people to close those deals, BigSpring leverages the power of practice to help users get real wins. By empowering salespeople to meet today’s demands, users are able to get the rapid results they need to remain competitive and win the sales game.