Liftoff Mobile Pulls $711 Million IPO as Tech Market Volatility Hits Adtech Ambitions

AI-driven mobile advertising firm steps back from public debut amid uncertain investor sentiment

Liftoff Mobile has officially withdrawn its plans to go public, shelving a proposed $711 million initial public offering in a move that highlights the growing caution surrounding tech and adtech listings.

The Redwood City, California-based company, backed by Blackstone, filed paperwork with the U.S. Securities and Exchange Commission confirming its decision to pull the offering. Earlier this month, Liftoff had planned to sell 25.4 million shares priced between $26 and $30 each, aiming to list on the Nasdaq under the ticker symbol LFTO. However, a broader sell-off in technology stocks dampened investor appetite, prompting the company to postpone and now formally withdraw the deal.

Founded in 2011, Liftoff operates in the fast-growing adtech sector, providing AI-powered tools that help mobile app developers acquire users and monetize their platforms more effectively. In simple terms, the company uses artificial intelligence to help apps show smarter ads and generate more revenue. For the 12 months ending September 30, 2025, Liftoff reported $634 million in revenue, underscoring its significant presence in the mobile advertising ecosystem.

Major investment banks, including Goldman Sachs and Morgan Stanley, were lined up to manage the offering. While the IPO withdrawal does not necessarily signal long-term trouble, it reflects a cautious capital market environment where even established adtech players are choosing to wait for steadier conditions before making their public market debut.