Katie Keenan Poised to Elevate Guest Experience as Chief Experience Officer

The New York Racing Association (NYRA) welcomed Katie Keenan as its new Senior Vice President and Chief Experience Officer (CXO), marking a bold step toward elevating the racetrack experience. With a vibrant career spanning two decades in sports and live events, Keenan brings unmatched expertise to the role, promising to redefine how fans and stakeholders engage with NYRA’s iconic venues.

Keenan, a seasoned professional, previously served as Vice President for Live Events & Operations at the National Football League (NFL). There, she orchestrated high-profile events like the Super Bowl, NFL Draft, and NFL International Series Games, earning a reputation for delivering unforgettable moments. Her knack for creating seamless, thrilling experiences will now shape NYRA’s mission to offer world-class hospitality and guest-focused operations.

In her new role, Keenan will spearhead strategies to ensure every visit to NYRA’s tracks is extraordinary. From enhancing hospitality offerings to streamlining operations, she aims to make every race day a celebration for fans, participants, and stakeholders alike. Her vision aligns with NYRA’s commitment to excellence, promising a fresh era of excitement at the heart of horse racing.

Keenan’s appointment signals NYRA’s dedication to innovation and guest satisfaction. As she steps into this pivotal role, anticipation grows for the transformative energy she’ll bring to one of America’s premier racing organizations.