Apex Group Partners with FTA Global to Boost Its Global Digital Presence

Strategic partnership between Apex Group Partners and FTA Global set to drive smarter, AI-powered digital marketing across global financial markets.

In a move set to sharpen its digital edge, global financial services provider Apex Group has appointed FTA Global to handle its digital marketing initiatives. The partnership, secured through a competitive and exclusive pitch process, marks a significant step in Apex Group’s mission to enhance online visibility and performance.

The one-year mandate covers search engine optimization (SEO), paid marketing, and website maintenance, with a strong focus on leveraging AI-driven discovery to deliver measurable growth. FTA Global will work closely with Apex Group’s teams to ensure the brand stays highly discoverable, competitive, and conversion-ready in a rapidly evolving digital landscape.

“This collaboration validates our AI-first, performance-led marketing approach,” said Senthil Kumar Hariram, founder and managing director of FTA Global. “In a sector as complex as global financial services, visibility alone isn’t enough. Our tech-forward, dedicated team will ensure Apex Group’s digital presence is smarter, more precise, and geared for measurable impact from day one.”

James Margetson, Apex Group’s head of digital marketing, added, “We wanted a partner who could match our vision for stronger digital performance. FTA Global’s expertise in SEO and performance marketing made them the ideal choice to enhance our global footprint.”

The partnership signals a growing trend of financial firms embracing integrated, AI-powered marketing strategies to stay ahead in competitive markets. With FTA Global at the helm of its digital operations, Apex Group aims to turn data-driven insights into real-world business growth.