Apple Partners with Google to Power Siri

Apple collaborates with Google in the development of Siri and core offerings based on state-of-the-art AI programming.

Apple has declared a multi-year association with Google to drive some upgrades to various services, including an extra individualized form of Siri, with the help of superior AI models offered by the Google Gemini platform. The partnership will present new user experiences without damaging the privacy of Apple.

The joint statement said that the Apple model will incorporate the technology of Google in its Apple Intelligence framework; services will still be provided on-device and using the Apple Private Cloud Compute system. Analysts consider the move to be a practical step, considering that Google is at the forefront of massive AI capabilities.

Experts in the industry pointed out that Apple traditionally favored maintaining tight control over all levels of its technology stack and hence this alliance could be classified as a significant strategy change. Nevertheless, increased consumer needs for smarter functionality have compelled smartphone manufacturers to rapidly expand AI use on devices.

This merger is not the first external fight that Apple has. In 2024, it acquired ChatGPT from OpenAI, which indicated a more open stance toward the creation of AI.

Consumers might appreciate having more quick access to higher-end features, but the acquisition might also be a focus of regulatory review. The dominance of Apple and Google in the market has already been questioned by the UK and EU authorities in the past, and analysts have indicated that the collaboration might attract even more focus as AI becomes the center point of digital economies.