Relaunched brand brings gourmet food and beverages to fuel station convenience.

ADNOC Distribution has given its popular Oasis convenience brand a fresh new identity, unveiling ‘Oasis by ADNOC’ with an upgraded focus on premium food and beverage offerings. Central to the relaunch is the new ‘On-the-Gourmet’ concept, designed to meet growing customer demand for high-quality, on-the-go dining.

The revamped stores aim to blend convenience with a gourmet experience, reinforcing ADNOC Oasis as a go-to destination for accessible, quick-service meals and beverages across the UAE, Egypt, and Saudi Arabia. Signature items like artisanal pizza and gourmet hotdogs remain, while new options include fresh salads, wraps, ceremonial-grade matcha, protein shakes, and updated Barista coffee blends.

“ADNOC Oasis has been a firm fixture in the communities we serve,” said Bader Saeed Al Lamki, CEO of ADNOC Distribution. “With this relaunch, we continue delivering quality, variety, and accessibility while staying true to our Emirati identity.”

Oasis by ADNOC also champions local talent by featuring UAE-made products, homegrown brands, and locally sourced ingredients. The relaunch aligns with ADNOC’s 2024–2028 growth strategy, which aims to increase non-fuel transactions by 50 per cent and position its service stations as top-tier convenience destinations.

The refreshed brand comes amid strong momentum in ADNOC’s non-fuel retail business, with a 15 per cent rise in gross profit and an 11 per cent increase in daily non-fuel transactions in the first half of 2025. With ‘Oasis by ADNOC,’ the company is raising the bar for fuel station convenience, turning quick stops into quality experiences.