Türkiye Expands Global Luxury Tourism Reach

The partnership between Türkiye and Trip.com to increase the attractiveness of luxury travel and tourism among major markets in Asia will support the expansion of the online travel platform.

Türkiye is expanding its presence in the international luxury travel and tourism by entering into a new strategic alliance with Trip.com Group and Türkiye Tourism Promotion and Development Agency (TGA). The partnership will bring awareness about Türkiye in Asia, which is among the most rapidly expanding tourist markets of the globe and convey a message of the country with its fusion of rich culture, beautiful landscapes and excellent tourism facilities.

With its rich heritage, exciting cities and gorgeous Mediterranean and Aegean coasts, Türkiye keeps on establishing itself as a destination that could prefer high-valued travellers. The initiative will provide curated luxury travel and tourism products, such as exclusive accommodation, guided cultural sightseeing and smooth booking services, to Chinese, Japanese, South Korean, and Southeast Asian tourists through the broad digital platform of Trip.com.

The coalition brings into the limelight the various attractions within Türkiye, which include Cappadocia's surreal sceneries and the white terraces in Pamukkale, as well as iconic landmarks like Hagia Sophia and the Blue Mosque in Istanbul. TGA and Trip.com will collaborate to market upscale packages that are attractive to travelers who want to have deeper cultural experiences, adventure, and luxury leisure to support the aspirations of Türkiye in luxury travel and tourism worldwide.

Sustainability is also at the center stage of the campaign, as an attempt will be made to highlight the idea of eco-friendly accommodations, local cultural interaction, and community-based tourism. According to the officials, this strategy will help make sure that the economic benefits maintained as a result of tourism boost local communities and GDP.

As the world goes digital with the help of Trip.com and as more people are keen on doing international travel, Türkiye is on the verge of growth in its luxury travel and tourism and will attract a new group of high-end travelers in Asia and the world at large.