The AI is transforming Saudi Arabia's public relations sector as it improves strategy, ethics and interaction at the government and privately run realms.

The PR industry in Saudi Arabia is developing quite quickly, and the trend towards artificial intelligence is becoming the main feature of the communication policy and conveyance of messages. Initially a supporting tool, AI has come to play a major role in the planning of public relations, sentiment analysis, and crisis response.

Riding on the Vision 2030, agencies are combining machine learning to create real-time insights into public sentiments, automation of content creation, and simplification of performance reporting. PR teams currently use AI to establish their arising crises and target different people in the Saudi population, particularly the youth that is technologically advanced.

Combined with dashboard tools based on an AI engine, PR agencies have moved to streamline their work processes, becoming even more efficient enabling the experts to concentrate on the creativity and work with stakeholders. The use of virtual influencers and AI-made content is also on the rise, so there is a shift in the regulation towards the ethical disclosure in PR.

Communication departments in the government are deploying AI tools in 24/7 chatbot assistance, citizen outreach, and policy feedback examinations. The fuel behind this transition is the investments in digital infrastructure and a national AI with emphasis on ethics, localization, and collaboration.

AI has its progress, but human innovativeness, cultural awareness, and morals are the pillars of effective PR in Saudi Arabia.