HYGH is an operator that incorporates ChatGPT Business to automate the software development process, enhance creativity, and increase the pace of innovation in digital advertising on the screens of Germany.

Digital media company HYGH, which is based in Germany, transforms its business the same way, introducing ChatGPT Business in its development process. The business that handles more than 4000 digital screens in the country means that its aim is to ensure that outdoor advertisements run as smoothly as online advertisements.

Formerly trapped by a slow and cumbersome chain of command, the teams at HYGH are now able to deliver in week’s software projects that could have taken them months to deliver. One can input an idea in AI and create a workable product in a remarkably short amount of time, according to co-founder Antonius Link. To develop new software, the developers utilize AI tools such as Codex to develop the software fast and minimize the dependencies to produce more output.

Through the adoption of ChatGPT Business, HYGH has experienced radical changes in efficiency, estimated at 5.5 hours/employee/week. The platform streamlines documentation and planning, as well as the generation of PRD, releasing time for leisure and connecting with people.

Another application by HYG S has been a creative team that materializes the mock-ups and campaign images within shorter durations using AI to enable advertisers to see the outcomes in real time. This software-based transformation has enabled HYGH to grow without new employees, increase turnaround rates and generate more income.

The continued introduction of AI into its business guarantees that HYGH can grow its own Internet of Public Screens, drawing a new era of innovation in the area of ad technologies and software development.