The Blue Pledge of QNB Group advocates marine protection and integrates the work of environmental sustainability across branches with global and local community action programs.

The wealthiest financial institution in the Middle East and Africa QNB Group has introduced the QNB Blue Pledge a global initiative to provide awareness on marine preservation. The campaign is an important section of the environmental sustainability strategy of the bank and contributes to the UN Sustainable Development Goals.

In line with the vision of Qatar, the initiative serves to underline the significance of a balance between economic growth and environmental preservation, which supports international collaboration in addressing problems of impact on marine ecosystems. Heba Al Tamimi, Senior Executive Vice President, QNB Group Communication highlighted the leadership role of the bank in integrating business practices into environmental sustainability as well as minimal greenhouse gas emissions.

To celebrate the launch, the QNB Qatar staff started the QNBBluePledge at the Al Mathaf Tower and, at the same time, launched it in the subsidiaries and international branches. In a symbolic gesture, employees released wish bottles to send messages about a sustainable future for the seas.

The group promoted environmental conservation through social media to preserve the marine ecosystem. One of the employees was chosen by a draw as ten lucky staff members went on a sea trip to view one of the biggest concentrations of whale sharks in the world, located in northern Qatar.

Through leading the community and linking it to its aims of sustainable environmental concerns, QNB Group hopes to motivate the community to initiate a change that will remain etched long after it.