Thailand Designates Electric Vehicles as Label Controlled Products For Transparency

Thailand mandates transparent labeling for electric vehicles to empower consumers and improve safety standards.

On March 21, the Government of Thailand designated electric vehicles as label-controlled products. This move intends to protect consumers by mandating automakers to clearly display details on price, specifications, battery information, and safety standards. According to Deputy Government Spokesperson Lalida Periswiwatana, this change has been in effect since March 21 and follows an announcement by the labeling committee. This measure is initiated to enforce transparency in information about vehicle models, with accurate, complete, and comparable information assisting consumers in their purchase decisions. The Government cites the rising popularity of electric vehicles (EVs) as being the primary influencer behind its decision.

All operators must ensure their non-EV labels display information in either Thai language only or a format that includes Thai language as a visible component. The labels must show all essential information which includes brand and model, drive system, price, manufacturing date, instructions for use, safety precautions and warning systems which must be clearly visible. Also, the EV labels must display all information needed for non-EVs plus additional data, as follows:

• EV type (such as HEV, PHEV, BEV, or FCEV)

• Motor power and continuous power

• Battery type and capacity

• Driving range per full charge

• Battery warranty terms (or a clear statement if there is no warranty)

• Electric consumption rate

• Electrical system safety standards

Moreover, in addition to the above, imported EVs require their labels to state the country of manufacture and full importer details. This would allow consumers to verify the vehicle’s country of origin. According to CIO Bulletin, this latest directive of Thailand is a positive step in empowering customers by helping them better understand EV features, reducing the chances of misunderstanding, and improving operational safety.