The NYSE launch of Klarna at $1.37 billion underscores new investor interest in FinTech and increasing global use of BNPL services.

Klarna, a Swedish FinTech, went public at the NYSE on Wednesday, having privatized 1.37 billion dollars in its initial public offering, the most significant addition to the U.S. initial public offering in recent years.

The buy-now, pay-later (BNPL) innovator offered 34.3 million shares priced at $40, a premium compared with the projected price, and priced the company at 15.1 billion. The initial one underlines the revised investor interest in FinTech companies following years of economic turmoil in the IPO markets.

Klarna is a global leader in BNPL and was founded in 2005 and has transformed the landscape of online shopping by enabling customers to pay in smaller installments. Its presence in the list highlights the role of FinTech solutions in the increasing prominence of flexible payment models in response to consumers' inflationary pressures.

Analysts indicate that the IPO of Klarna will act as a market gauge for BNPL's demand. Competitor American company Affirm is now worth billions, 45 percent of which has been gained in 2021. Whereas Klarna deals with small purchases and short-term financing, Affirm deals with large purchases and longer terms of financing.

Although Klarna has experienced losses in recent years, its entry into the U.S. and other markets indicates that the BNPL sector has gained global momentum. Experts in the industry predict consistent progress, and in the years to come, BNPL will acquire an additional percentage of debit card purchases.

The successful IPO at Klarna confirms that the FinTech industry is resilient and may lead to additional high-profile IPOs in the future.