To celebrate Maya the Bee’s 50th anniversary, Studio 100 and FXFX Studios will add the character to Roblox by blending game and visual effects.

Studio 100 International is joining forces with FXFX Studios to bring its classic characters to user-generated content (UGC) games, marking an important move in the industry. In 2025, as part of Maya’s 50th anniversary and World Bee Day on May 20, Roblox will feature Maya the Bee.

The partnership proves Studio 100 International’s will to include beloved characters in modern-day online games for those who grew up enjoying them. Thanks to its work in 3D design, FXFX Studios will make interactive UGC experiences for young players on Roblox.

“We have taken an important leap forward with this strategy,” stated Martin Krieger, CEO of Studio 100 International. “By partnering with FXFX Studios, we’re introducing classic appeal to innovative achievements in the gaming & VFX fields.”

Maya is soon to be discovered by a whole new audience, according to founder Caner Atas, who underlined the creativity of the team’s collaboration.

With Maya the Bee Stories, Studio 100 International is celebrating Maya’s milestone and investing more in the world of digital entertainment. Since immersive UGC games are increasing, we can expect a rise in storytelling that brings together both old and young audiences.