Swiggy drops its Minis SaaS zero-commission platform to focus on food delivery as a part of the industry-wide SaaS trend.

On August 10, Swiggy will shut down its Minis platform, and it will also end its horizontal SaaS business that it started in 2022. The hybrid allowed small businesses and D2C brands to establish an online store without a separate website or an app.

Minis ran as a zero-commission concept targeting the local artisans, makers, and small sellers. Nevertheless, low usage, which brought only 5-10 percent of the traffic to the sellers, contributed to its phasing out of the Swiggy app over a year ago.

The closure is just as Swiggy focuses on its core businesses such as food delivery and quick commerce when faced with intense competition in the hyperlocal market in India. It is part of a more general trend within the SaaS industry: the growing opportunity of vertical SaaS and micro-SaaS applications with narrower functionality over the broad-purpose platforms in the SaaS industry that has experienced headwinds.

The fact that Swiggy is abandoning Minis is echoed in other moves within technology facilitation to cut down operations and focus on those whose impact is high. As SaaS churns have increased and horizontal models have come to face increasing pressure, companies such as Swiggy are reevaluating the digital platforms on which they should continue to invest.