Gamification Marketing Works for Engagement and Retention   

Gamification marketing employs game elements to interact with the consumers, enhance brand loyalty, and enrich the experience by bank on the enforced individual and social intentions.

Largely because 84% of internet users aged 16-64 now call themselves gamers, and gamification has become a must use marketing tool. With the rise of mobile gaming, the mobile network opens up a whole new platform to engage with customers. Gamification does this by bringing in game-like elements—like points, levels, and rewards—to work in non-game contexts that increase brand loyalty and make connection with consumers stronger.

Since gamification requires addressing both individual and social motivations, brands can use it to engage new users as well as long term customers. For one, with augmented reality, Vodafone's 'Elf & Seek' campaign helped engage players, over 245,000 slots later and instilling brand loyalty with fun interactive tasks.

Gamification combined with the right strategies, based on your audience's motivation, could really grow engagement, retention, and brand awareness. In the changing landscape of gamification, brands need to keep in mind what their overall identity says and agree to consumers’ expectations when marketing with gamification.