ADMARP Launches Research-Driven Campaign to Tackle Barriers for Women in Tech

New initiative reframes International Women’s Day as a call to action for structural change in digital marketing and tech

The Association of Digital Marketing Professionals (ADMARP) is shifting the focus of International Women’s Day 2026 from celebration to systemic reflection. The association has unveiled a research-informed campaign examining the structural challenges that shape women’s careers in technology and digital marketing, from career pathways and mentorship gaps to workplace culture and leadership pipelines.

“Celebrating success without understanding the obstacles behind it risks creating a misleading narrative of ease,” said Elizabeth Ogunseye, President of ADMARP. She emphasized that true inclusion is measured not by isolated recognition, but by whether professional pathways are genuinely accessible for all.

The campaign pairs lived experiences with research data, highlighting the realities behind professional achievements. Featured women in digital marketing, tech, and entrepreneurship share candid reflections on pivotal decisions, trade-offs, and institutional barriers they faced, offering actionable insights rather than polished success stories.

Early research from ADMARP shows women occupy roughly 30 percent of digital marketing leadership roles and less than 25 percent of senior tech positions in Nigeria, despite nearly half the workforce entering the sector being female.

Running through March 2026, the campaign delivers video storytelling and editorial features across ADMARP’s platforms, encouraging organizations to examine internal systems and fostering a broader, more realistic narrative of opportunity, challenge, and sustainable inclusion in tech-driven industries.